Father's Day-themed emails have a lower open rate than general emails, according to new data from Yesmail, raising questions as to how marketers should … Read the whole story
The FBI released a new public service announcement on Tuesday warning businesses about CEO email fraud. More than $3 billion has been lost globally … Read the whole story
Browsing behaviour gives a new dimension to customer data, providing brands with new insight on who is ripe to receive a call to action. Read the whole story