The 'New York Times' is not "trying to win a pageviews arms race and sell low-margin ads against clicks." Instead, the strategy is to … Read the whole story

Technologies like cognitive marketing tools will help marketers deliver more relevant content and offers at the right time than humans alone ever could. Read the whole story

Data from desktop searches for ads examining 1,000 searches each on the 25 terms from "laptop" to "speakers" to "carbon monoxide detectors" on Dec. … Read the whole story

According to a new PRDaily study, with data from more than 1,200 marketers to create the State of Social Media 2016 report, five out … Read the whole story