A loyalty program has to hum like a smoothly oiled machine, and it starts with real-time email communications, said Rob Brosnan, VP of strategy for Movable Ink, in an interview. Read the whole story
Oracle has made another acquisition in the digital marketing space to boost its cloud services, this time announcing an agreement to buy ad measurement … Read the whole story
Reltio plans to go on a hiring spree with the added investment, expanding its engineering, sales and marketing departments. Reltio has been growing rapidly … Read the whole story
The huge strides being made in email automation and personalisation make it even more odd that the channel still suffers from underinvestment -- 15% … Read the whole story
Marketing agency Harte Hanks plans to sell its 3Q Digital search subsidiary two years after buying it from David Rodnitzky, who founded the company … Read the whole story
Last week at a conference, a marketer asked, "How do I get started with email marketing in my new role?" That's a great question. … Read the whole story