MediaPost Publications - Email Marketing Daily 01/20/2020

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The Limits Of Loyalty: Brands Have Data, But Not All Are Using It

by Ray Schultz, Columnist

Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds. Read the whole story

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Data Leak Site Shut Down By FBI; Billions Of Records Were Exposed
by Ray Schultz
Email addresses and other details were offered by weleakinfo.com. The FBI worked with international law enforcement agencies to seize the domain name. Read the whole story
New Malware Scam Pretends To Be Greta Thunberg Invite: Report
by Ray Schultz
The bad actors send emails containing fake invites to a Greta Thunberg demonstration and to Christmas and Halloween parties, according to an article published … Read the whole story

Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
by Laurie Sullivan
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The New Alphabet of Consumer Experience, ranging from emerging devices and infrastructure to … Read the whole story