Most firms sent more email in 2021, but they faced process-related challenges, Knak reports. Read the whole story
Disclosure is required if email signups are being used for targeted advertising, law firm Frankfurt Kurnit Klein & Selz says. Read the whole story
Merkury combines first-party offline and online records within a single ID, Merkle says. Read the whole story
The proposed draft bill will "have huge negative implications on the whole internet economic model," attorney Stuart Ingis, advisor to the ad industry coalition … Read the whole story
"Creating genuinely engaging, useful content is difficult and can be very costly," Erika Varangouli, head of International Brand at Semrush, told "Inside Performance." Read the whole story