Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization, Read the whole story
The Polish firm expands its presence in the global Communications Platform as a Service (CPaaS) market with the email communications purchase. Read the whole story
Attentive facilitates interactions throughout the customer journey, the company says. Read the whole story
The new features are designed to help ecommerce brands create more personalized shopping experiences, the firm says. Read the whole story
About two-thirds of sensior executives said they had implemented metaverse features in campaigns. Read the whole story
The new "Total Cookie Protection" tool aims to prevent ad-tech companies from creating profiles of users based on data collected across sites. Read the whole story