The new product enables personalized customer interactions, the company says. Read the whole story

The Marq platform allows firms to deliver content to their audiences on-brand, the company says. Read the whole story

Google said in a statement that it will once again delay the replacement of third-party cookies, a practice long used by advertisers to target … Read the whole story

With retail media networks growing 25% per year, Kohl's thinks it's got a data advantage. Read the whole story

The Senate Commerce Committee on Wednesday voted in favor of two bills that could affect how tech platforms display content and ads to teens. Read the whole story

Media companies should offer both kinds of streaming services to maximize their potential reach among U.S. consumers. Read the whole story