• ENGAGE:MEN
    What Do Millennials Think Of Your Brand?
    In early February, Anheuser-Busch InBev, America's largest brewer, signed a deal to buy the Blue Point Brewing Company, a well-respected Long Island craft beer company. With Anheuser-Busch InBev's success, and its strong portfolio of beer brands that include Budweiser, Stella Artois, Beck's, and Corona, why would the company feel impelled to buy a craft beer company?
  • ENGAGE:MEN
    Making The Men In Your (Marketing) Life A Priority This Year
    January is almost gone. But if you're still fine-tuning your marketing plans to this demographic for 2014, I thought now would be a good time to share some ideas that you may want to keep in mind.
  • ENGAGE:MEN
    Writing The Marijuana Creative Brief
    As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliche'd: stoners, bongs, the munchies.
  • ENGAGE:MEN
    Growing A Mo: Lessons Learned From The Movember Project
    Were any of your colleagues or friends sporting awkward moustaches until recently? If so, it's likely they were among the thousands of Mo-Bros taking part in the worldwide Movember movement committed to raising funds and awareness for men's health, specifically prostate cancer and other cancers that affect men. Those awkward moustaches were unavoidable at my office. My company has been an active and proud participant for the past four years; last month more than 80 participants and hundreds of contributors helped raise $38,000 as part of Acquia's "Mo Drupal" team this year.
  • ENGAGE:MEN
    Selfie Is The Word Of The Year. Is Your Advertising Capturing This New Behavior?
    You've probably read the headlines of the past month regarding the word "selfie." The Oxford English Dictionaries declared "selfie" the word of the year for 2013, and columnists far and wide have seized on that decision - and the behavior itself - as the latest example of the decline of Western Civilization at the hands of out-of-control technology.
  • ENGAGE:MEN
    Go Mobile To Shortcut Holiday Shopping
    The holidays are quickly upon us, and those who are traditionally last-minute shoppers are more likely to get caught off guard as Thanksgiving falls late into November, creating a short shopping season. You're a guy so, of course, you are a last-minute shopper. It's in the chromosomes, but we're here to help.
  • ENGAGE:MEN
    4 Takeaways From My First Focus Group
    I once worked for a magazine that used monthly focus groups to choose covers. Typically, what I felt was the worst cover option was chosen. My conclusion: Focus groups were stocked with dolts.
  • ENGAGE:MEN
    What The Data Say About The State Of The American Man
    Smart marketers targeting a male demographic want (and need) accurate data to back up their marketing strategies. It's far too easy to fall into assumptions such as: every man loves football and beer or T&A ads work unequivocally to sell cars, hamburgers and tools or anything in between.
  • ENGAGE:MEN
    A Presence Bigger Than The TV Screen
    Fall is a season of many things: football, apple picking, playoff baseball and, perhaps most exciting for some, the kick off to a new season of TV shows. An element of these shows that has grown over the past few years is the digital experience. Consumers today no longer wait for the next episode a whole week away; instead, they're engaging in a virtual conversations to keep the excitement going.
  • ENGAGE:MEN
    What Can You Learn From The NFL's Success?
    While most companies and brands aspire to have long-term goals and strategies, the reality is that most marketers get pulled into very short-term tactics and strategies focused on the next product launch or even the next quarter or the next six months' revenues. Despite that pull to focus strictly on short-term numbers and goals, it's invaluable to study successful media brands and how they reached icon status when marketing to men.
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