• ENGAGE:TEENS
    Gen Z Changes Rules For Teen Employment
    Many of us have fond memories of summer jobs from our youth: working at sleep-away camps, amusement parks, public pools, etc. However, for today's teens, employment looks a lot different. The current issue of Time laments the end of "summer jobs" as we remember them. This phenomenon is complex and has many causes, but one of them is the rise of Gen Z and their specialized needs.
  • ENGAGE:TEENS
    Influencer Marketing The Gen Z Way
    Just as brands finally started to figure out what Millennials want, a new demographic has taken center stage. Enter Generation Z, a formidable group that will make up a quarter of the U.S. population by 2020 and account for 40% of all consumers.
  • ENGAGE:TEENS
    How To Get Generation Z To Jump Onto Your Brand
    If you're a business owner and you're not yet jumping onto the Generation Z bandwagon, you might want to reconsider. Made up of 84.7 million kids born between 1996 and 2010, there is no doubt that this generation has and will have enormous spending power, and it's vital for businesses to figure out how to better serve this high-spending demographic.
  • ENGAGE:TEENS
    Prepare For Gen Z Mom, The Ultra Millennial
    Millennial moms, with their natural digital savvy and often progressive views of family, forced a major change in marketing. But you ain't seen nothing yet.
  • ENGAGE:TEENS
    Gen Z's Head Game
    It is a familiar site: Young people taking selfies to add to their Snapchat or Instagram stories. Generation Z has seen the ability of "normal people" to become overnight sensations through social media, perpetuating the growth of Brand "Me."
  • ENGAGE:TEENS
    Generation Z Is Not Mobile First, It's Mobile Only
    How this behavior is disrupting media companies-and why retail companies need to respond quickly.
  • ENGAGE:TEENS
    Keep 'The Streak' Going With Teens
    Trying to convert teens from being occasional users into becoming dedicated regulars? It's not that hard if you provide a small prize, or appeal to their sense of pride or friendly competition.
  • ENGAGE:TEENS
    3 Things The Fidget Spinner Fad Tells You About Marketing To Generation Z
    Considering all the talk of how teens are addicted to their electronic gadgets, it's surprising that the hottest toy of 2017 (so far) is resolutely analog. The fidget spinner is a piece of plastic with some stainless steel that doesn't do much else than spin.
  • ENGAGE:TEENS
    Don't Believe The 'Teens Don't Use Facebook' Hype
    At least three times in as many weeks, I've found myself involved in this very conversation: "Teens don't use Facebook anymore," my verbal sparring partner will say. "Once parents joined, they moved on to [insert latest buzzy platform here]." Statements like this have been in the headlines for years now. That does not make them true.
  • ENGAGE:TEENS
    Sometimes, It's Tough To Be A Teen
    Is there anythings as irritating people who say, "everything will work out for the best" or "if you work hard enough, you're sure to succeed."? Both statements are false. For teens, it can be so hard to realize things aren't going to work out as planned; but that's life, things rarely go as smoothly as we'd like no matter how hard you try.
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