Research shows that one in three recipients will not see your campaign imagery, so getting permission will let you give a list for the full picture. Read the whole story
Verizon Communications will announce Monday its intent to acquire Yahoo's core assets -- including its search, video and mobile advertising businesses. The move will … Read the whole story
The Direct Marketing Association (DMA) has unveiled a new leadership team for the Email Experience Council, the email marketing branch of the professional marketing … Read the whole story
Contently, a content marketing company, released a measuring tool Wednesday that tracks engagement rates for downloadable content. Read the whole story