The latest research shows that the success of email is causing some to overuse it. But fear not -- they lose, while the savvy succeed.
Email marketers have yet more proof their channel provides the best ROI in digital marketing as the inbox beats the timeline and feed yet again.
Half of British businesses don't expect to be GDPR compliant in a year's time. Should business benefits be flagged up, rather than fines?
Yet another comparison between the darling of the marketing team and email shows that the inbox beats the timeline every time.
Email marketing is rarely mentioned alongside the term Gen Z, and that should alarm. The industry needs to get interactive and useful. Plain text just won't cut it.
GDPR will be law next May, now that we know the PM, if re-elected, will pass a new data law as the UK leaving the EU. GDPR by another name.
Email open and click-through rates are at a four-year high -- and that's as we only just begin to understand the power of triggered emails. The best is yet to come.
Email marketing can no longer be trusted without more companies and ISPs switching to the tech that proves who the sender really is.
Just one in five email marketers list using email to identify customers on different sites and devices as a top priority. Surely it's a bigger opportunity than that?
The DMA makes some strong points to the ICO on a light-touch approach to segmenting audience, but consent will usually be the best, compliant route for profiling.