COVID-19 challenged the car-buying process in 2020, but not when it came to consumers' searches. Toyota overtook BMW as t ...
Most events were free, and half of those who registered converted, Bizzabo reports. ...
Advanced video-powered experience platforms can now enable marketers to deliver individualized content on the fly and at scale. ...
With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tok ...
As the pandemic hindered tourism, a city in San Francisco Bay area turned to Creative Digital Agency (CDA) to for ...
This is the third postponement for "No Time to Die," and other studios are also opting for more postponements ...
'Time 2030' will showcase leading thinkers and their ideas for "a healthier, more resilient, more just world," says the magazine ...
Some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. ...
For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. ...
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNe ...
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in custom ...
The U.S. advertising economy had its fifth consecutive month of expansion in December, rising 7.2% over December 2019, according ...
More people are shopping online, but less than half solve problems on the first contact, least of all through emai ...
The mobile apps marketplace surpassed $100 billion for the first time, according to estimates released this week by Trading Platfo ...
Brands hope for drop-and-drag editors and strong personalization and segmentation capabilities, Campaign Monitor reports. ...
Overall, the three networks' total average viewers sank from 7.52 million in season-to-date Nielsen-measured ratings to 6.48 million. ...
Briggs, CEO and founder of Marketing Evolution, says we may hit 780k U.S. COVID deaths by the end of 2 ...
Following one of the worst recessions recorded by the U.S. marketing industry, advertising and marketing spending are projected to expa ...
More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increa ...
The good news is that consumer time spent with media surged during 2020. The bad news is their share ...
Ford is contributing up to four million Michigan-made face masks being used in inaugural activities. ...
Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability, ...
A microphone is built in, and earbuds are part of the same apparatus that the mask hangs from. ...
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports. ...
Nearly 90% of American moms say they're changing the way they host parties in light of COVID-19 in 2021. ...
The Canvas CEO does so organizing those lessons within what he terms "P" buckets-Purpose, People, Product and Profound Gratitude. ...
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...
Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage ...
Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccin ...
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMilli ...
The global infodemic -- ie. disinformation and "fake news" -- has driven trust in all news sources to record lo ...
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepa ...
A study released in conjunction with this week's CES conference, indicates that the pandemic has had a material impact ...
At least it's timely: a new TV/video platform is launching what it calls Covid-Free TV found in doctors' waiting ro ...
"As our nation continues to confront both a public health and economic crisis, it is critical that Americans have acce ...
Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaki ...
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It wi ...
Two separate campaigns launch today to educate consumers about the importance of the vaccine against COVID-19. ...
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and servic ...
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic help ...
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operati ...
Reflecting the law of big numbers, Google had the most modest ad expansion in 2020 and is projected to ...
A Fox hospital drama returning this week adopts a strategy for dealing with COVID that was first pioneered by ...
On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expand ...
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report. ...
The Tampa Bay Times is closing its 60-year-old printing facility in March. ...
Consumers now demand-and deserve-transparent relationships with brands. ...
Unlike folks with designer masks, I have the cheap pale-blue-and-white kind. ...
Nearly 4 of every 10 media industry dollars spent on entertainment content this year will be earmarked for distribution ...
Consumer behavior is notoriously hard to change, but once changed, it tends to maintain itself until a disruption shakes ...
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that on ...
The bad news for U.S. network TV ad spending is it will fall again when Q4 2020 results are reporte ...
The event was scheduled to air on CBS on Jan. 31, 2021 and will now air March 14, 2021. C ...
One All-Division Team will be selected for each of the four divisions and will be announced on social media. ...
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressi ...
After four years of being incessantly marginalized as “fake news” from the highest office possible, America’s mainstream news media ro ...
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickso ...
When the Ad Council slated its calendar for 2020, the organization had expected a busy year. Among its many project ...
By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhe ...
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embraci ...
"When the pandemic hit, one of the more fundamental life lessons that I experienced and was witness to is th ...
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking ...
With filming restrictions continuing, Toyota instead is relying on exterior shots of the vehicle coupled with disembodied voices. ...
The good news is that the number of consumer and business related complaints filed with the Data & Marketing Commissi ...
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manife ...
Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a r ...
During a year in which norms were challenged on almost every front, the most-read "RTBlog" columns focused mostly on norm ...
While they were driven to consume huge amounts of pandemic news, readers were also eager to read about something f ...
COVID-19 might have been the top keyword at 'MediaPost' in terms of coverage, but when it came to search a ...
For one, Halo Top's ad touted the pleasures of getting beyond guild-inducing "should" statements. ...
Zoom became a verb in 2020. Cloud services showed their worth. Apple, Microsoft, Amazon, Alphabet and Facebook will be ...
Politics and pandemic loomed large in the minds of MediaPost's readers during 2020, making stories covering those subjects the mo ...
The worldwide business has lost a massive $30 billion this year -- which includes $9.7 billion in box-office revenues post ...
The beer and liquor industry faced abrupt crises in 2020, while brands like Lysol and Charmin hit new heights. ...
The industry will be caught between the push toward more technological innovation and the pull of tradition. ...
If more Americans embraced COVID-19 protocols like wearing masks, 50,000 or more lives could be saved between now and t ...
The initiative incorporates research on what it takes to grow and maintain hope. ...
Panic buying is another challenge facing online shopping firms during this holiday season, Talkwalker reports. ...
Some of the most widely read columns over the past 12 months dealt with the year's dominant issues, including COVID-1 ...
Fox News has been named the "Misinformer of the Year" for 2020 by watchdog Media Matters, marking the 17th consecuti ...
More than one-third (40%) of rideshare passengers are making plans to purchase a new vehicle in the next two ye ...
The 40-page report looks at how the U.S. mishandled the response to the COVID-19 virus. ...
Store traffic surged in some red states and declined in some blue ones, Esquire Advertising reports. ...
Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billi ...
Tom Hanks is the entertainment personality most apt to influence Caucasian Americans to wear masks or take a vaccine ...
What happens, for example, when an extrovert and introvert are locked down in the same house together -- like ...
Through content analysis, I found that U.S. and Chinese COVID-19 commercials followed their cultural characteristics in most cases with t ...
Burnett signed Chicago's Off the Street Club (OTSC) as the agency's first community partner. The 120-year-old organization provides safe hav ...
The pandemic and its consequences were deeply felt in the TV industry -- which makes COVID-19 the year's top sto ...
The 'FT' will eliminate as many as 64 jobs among its global workforce of 2,300. The job cuts came ...
Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly. ...
A Massachusetts resident has dropped her class-action complaint against Google over an allegedly deceptive ad for Pine-Sol cleaner. ...
TikTok recently hosted a live forum to mark the UK's COVID-19 vaccine rollout and plans to host a virtual N ...
As 2020 comes to an end, will next year return to a more balanced sense of reality? You know, o ...
This year, Santa sports a purple face mask as he makes his rounds delivering toys. But to ensure kids a ...
Twenty consumers who write "one thing from 2020 [they] want to leave behind" on a toilet paper square can ea ...
For example, there's the brand channel, similar to an Instagram profile or Facebook page. ...
COVID-19 may have forced many older consumers to start new habits like online grocery shopping. ...
Fifty percent of American travelers say they will get the vaccine as soon as possible, according to a survey ...