"Viral" will feature coverage of vaccine efficacy, transmission timelines, treatment and myth-busting. ...
It may seem counterintuitive that in a year when many consumers were stuck at home due to a global pandemi ...
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media opti ...
BofA Securities media analyst Jessica Reif Ehrlich raised her rating on iHeart to "buy" from "underperform," forecasting that radio a ...
Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports. ...
The "Wear a Mask" effort seeks to "truly resonate" with teens and young adults by winning their hearts and min ...
If you don't know what kiuertgflop means, don't worry, nothing was lost in translation. Even if you happen to spe ...
Tinder is looking to Felix, known for making aging brands like KFC and Old Spice hip again, to help recru ...
If you're feeling less trusting, and more suspicious of information that comes across the transom, it turns out you're n ...
It's no surprise by now that 2020 was a banner year for digital ad spending, and that it grew i ...
The good news is nine out of ten Americans are loyal to at least a few brands a year aft ...
Brands should continue developing their digital skills, including email marketing. A new study finds small signs of recovery for t ...
People also feel they are being blocked from achieving wealth, according to 'Brooklyn Gazette' and Macias PR. ...
Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak ...
The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guideli ...
Gen Z is back under the microscope, with new research from Piper Sandler highlighting important changes in way teens a ...
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overa ...
The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits. ...
Accommodating the very real and justified fears of so many will be critical to making reopening work. ...
The number of people affected by breaches is up from the Q4 2020 total, but down from Q1 2020. Ema ...
Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episod ...
Two-thirds of shoppers would use an automated locker system for pickup if offered, Package Concierge reports. ...
B2B marketers agree that things will return to normal, but they differ in terms of when it will happen, wi ...
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" ...
Despite -- or maybe because of -- the COVID-19 pandemic, internet ad spending soared 12.2% during 2020 to $139.8 billio ...
It's a brand known more for luxury than for speed, but CMO showed how fast it could accelerate when deali ...
The brewer passed on the Super Bowl this year and earmarked the funds for a public service effort raising awarene ...
Walgreens recently announced the launch of "This is Our Shot," an ad campaign voiced by musician John Legend. ...
In recent poll, more than 20% of Black and Hispanic Americans said they'd heard/read/seen something that made them less like ...
Public perception about the inaccuracy of political polling during the 2016 and 2020 presidential elections has contributed to a cris ...
Since March 7, there has been a 47% increase in CPMs, StitcherAds reports. ...
Fraudulent emails and texts are promising prizes to their intended victims. ...
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019. ...
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. ...
Google Ad Manager reports that ATV advertising dipped in Q2 but recovered over the course of 2020. Traditional buys sti ...
Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and healt ...
The Department of Health and Human Services is spending $10 million to air four new TV ads in the campaig ...
This is also the first big movie to benefit from widespread vaccinations -- and given the varying numbers of theate ...
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. ...
And they found the year the most challenging time of their careers, Sitecore reports. ...
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
Reuters claims Amazon customers will get answers to questions about the availability and eligibility for vaccines in more than ...
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices. ...
In the latest PSA-style video launched today, Oliver Hudson is the voice of the football bobblehead helping friends prepare f ...
IPG Mediabrands' Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising i ...
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast ...
For now, attendance is limited, and open to California residents only. Universal Studios lost more than $4 billion in reven ...
The musical's producers - who did not reveal how much Netflix is paying for the rights - are betting th ...
Maybe. Pro-vaccine tweeting by social influencers can help, but there's still a lot of anti-vax sentiment they need to counterbala ...
Ad prices on Facebook have surged 30% over their 2020 levels, reaching their pre-pandemic levels -- and are projected ...
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try ...
It's no surprise that TV has been a big media beneficiary in terms of increased consumption during the COVID-19 pandemi ...
Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" and "iconic art house" theaters, has added 88 scree ...
A Harte Hanks study shows positive attitudes driven by the COVID-19 vaccine rollout are giving consumers the spark to sta ...
The U.S. ad economy will expand 5.1% this year, based on the consensus of Madison Avenue's leading forecasters. The outloo ...
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U. ...
The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend's revision by Grou ...
The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders. ...
The YOY hike is partly due to higher at-home media consumption and U.S. movie theater closures. ...
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. ...
Marketing activities are not yet back to normal for many SMBs, PostcardMania reports. ...
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- ...
While 36% of retailers surveyed said they cut staff and a small percentage planned to, companies and consumers remained optimis ...
Over 70% of companies have a digital transformation in progress or have already done this, UserTesting reports. ...
Facebook and Twitter should more aggressively combat misinformation about COVID-19 vaccines, 12 attorneys general say in letters to the compan ...
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports. ...
Consider a minimum of three timeline scenarios, ranging from zero hurdles, to a long-haul approach that fluctuates well into summ ...
Fraudsters were more likely to go after Gen Z, at 44%, and Millennials, at 37%, more than any other a ...
There was an overall open rate of 28.1%, a 14% increase YoY, Questline reports. ...
Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey ...
Pinterest grouped travel-related searches into eight unique "travel personas" to help marketers better understand their key audience. ...
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acr ...
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expect ...
AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-fr ...
The pandemic drove advertisers to invest even more in the "Triopoly," confirms a provisional GroupM analysis provided to "The Wa ...
Utilizing a mixed methodology that incorporates some massive (30,000-respondent) primary consumer surveys, as well as a panel of expert authoritie ...
Creative direction was driven by research revealing Americans find pharmacists to be among most trusted messengers on COVID-19 vaccines. ...
A "Simpsons" Christmas episode airing in late March sums up all we need to know about our topsy-turvy TV wo ...
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a st ...
Among the primary factors contributing to a brand's "emotional intelligence," most score lowest in "self-regulation" and "empathy," two qualities th ...
On Wednesday, a coalition of racial justice and internet accountability organizations joined members of Congress to demand action from Facebo ...
Next on the list of planned expenditures are DIY home improvement and home activities. ...
Email opens have evened out to normal patterns after a spike during the early days of the shutdown, Constant Conta ...
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. ...
The blocked topics range from fake miracle cures and vaccine doses to counterfeit N95 masks. Google's annual Ads Safety Repo ...
That's according to a new COVID-19 impact study from Omnicom Group's Ketchum. But the report suggests a "talent war" m ...
The founders of Neurosity this week released the third version of technology that measures and monitors brainwaves, with an a ...
But retailers must provide seamless online experiences that are tailored for mobile, Clutch reports. ...
There seems to be a little more ignorance in the world, a little less compassion, a little more bullying a ...
Help is on the way for the down-and-out restaurant business, with $1,400 in payments for consumers, and $28.6 billion ...
The creative takes inspiration from the style and messaging of iconic home-front posters, such as Rosie the Riveter and Smok ...
Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know t ...
Most brands will spend more on martech this year, and many expect a fast return on investment, Tealium reports. ...
If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is wh ...
Gaming became a major pastime and a way to socialize while social distancing during COVID-19 lockdowns. Google identified this tre ...
About 50% of those in a new survey say they intend to get vaccinated as soon as the vaccine ...
Zoom users can proceed with some claims related to "zoombombing" and encryption practices, a federal judge ruled. ...
Most consumers increased their channel use, including their email use. But brands faced challenges in accommodating them, Acquia reports. ...
For one, brands can connect consumers with causes, empowering them to give back to their communities. ...
Four former presidents and their wives are seen encouraging Americans to get COVID-19 vaccines in new PSAs. ...
Over a third of shoppers say they rarely open branded emails, but some are more likely to do so duri ...
Porsche is hosting an invitation-only driving event for high-achieving women at the Porsche Experience Centers in Atlanta and Los Ange ...
Target is so bullish on what lies ahead that it announced a massive $4 billion expansion effort. ...
The chain, freshly out of bankruptcy, pins comeback hopes to a seasonal strategy, starting with a Spring-tastic Celebration -- a ...
To create worthwhile experiences, today's brands have to navigate a new era of excess post-pandemic. ...
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with search ...
Since the coronavirus outbreak, consumers are streaming significantly more globally, with U.S. and U.K. users reporting 46.9% and 32.4% increase ...
Only 54% of gaming companies have an easily accessible email address, Netomi reports. ...
For all the doomsayers in the media, the NFL, in completing its season on time and without any cancellations, h ...