• 9 hours ago by Laurie Sullivan
    Toyota Overtakes BMW In Google Search

    COVID-19 challenged the car-buying process in 2020, but not when it came to consumers' searches. Toyota overtook BMW as t ...

  • 9 hours ago by Ray Schultz
    Virtual Events Boomed In 2020 Despite Obstacles: Study

    Most events were free, and half of those who registered converted, Bizzabo reports. ...

  • 10 hours ago by Amy Thorne
    Keeping It Real: Why Video-Powered Experiences Connect With Consumers

    Advanced video-powered experience platforms can now enable marketers to deliver individualized content on the fly and at scale. ...

  • Yesterday, 9:16 AM by Joe Mandese
    Giving An Epidemiological Meaning To Passing The Olympic Torch

    With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tok ...

  • Yesterday, 9:12 AM by Larissa Faw
    Benicia, CA Tourism 'Escapes' COVID Challenges

    As the pandemic hindered tourism, a city in San Francisco Bay area turned to Creative Digital Agency (CDA) to for ...

  • Yesterday, 9:03 AM by Karlene Lukovitz
    Bond Film Release Delayed Again, Other Big Films Follow Suit

    This is the third postponement for "No Time to Die," and other studios are also opting for more postponements ...

  • Yesterday, 8:00 AM by Rob Williams
    'Time' Plans Decade-Long Project For Post-COVID Future

    'Time 2030' will showcase leading thinkers and their ideas for "a healthier, more resilient, more just world," says the magazine ...

  • Yesterday, 7:00 AM by Sarah Mahoney
    Emotional Engagement Fuels Fiercest Loyalty For Amazon, Dick's, Trader Joe's

    Some brands sailed through the COVID-19 stress test by enhancing brand-to-consumer emotional engagement and meeting customers' expectations. ...

  • Yesterday, 7:00 AM by Laurie Sullivan
    Budweiser Relocates Super Bowl LV Media Buy To Support COVID-19 Vaccine Awareness

    For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. ...

  • January 22, 2021, 5:29 PM by Ray Schultz
    The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?

    Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNe ...

  • January 22, 2021, 3:02 PM by Laurie Sullivan
    PayPal Transforms From Payment System To Marketing Powerhouse

    PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in custom ...

  • January 22, 2021, 11:01 AM by Joe Mandese
    U.S. Ad Economy Ends 2020 With Fifth Consecutive Month Of Expansion

    The U.S. advertising economy had its fifth consecutive month of expansion in December, rising 7.2% over December 2019, according ...

  • January 21, 2021, 2:34 PM by Ray Schultz
    Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues

    More people are shopping online, but less than half solve problems on the first contact, least of all through emai ...

  • January 21, 2021, 6:00 AM by Joe Mandese
    2020 Was Banner Year For Mobile App Downloads, Too

    The mobile apps marketplace surpassed $100 billion for the first time, according to estimates released this week by Trading Platfo ...

  • January 20, 2021, 4:19 PM by Ray Schultz
    The 2021 Email Blast: Channel Is Even More Important Than It Was Last Year

    Brands hope for drop-and-drag editors and strong personalization and segmentation capabilities, Campaign Monitor reports. ...

  • January 20, 2021, 1:33 PM by Wayne Friedman
    Late-Night Broadcast TV Shows Sink 14% In Viewers YOY

    Overall, the three networks' total average viewers sank from 7.52 million in season-to-date Nielsen-measured ratings to 6.48 million. ...

  • January 19, 2021, 1:57 PM by Charlene Weisler
    Using Data To Correctly Predict COVID-19: Q&A With Rex Briggs

    Briggs, CEO and founder of Marketing Evolution, says we may hit 780k U.S. COVID deaths by the end of 2 ...

  • January 19, 2021, 1:33 PM by Joe Mandese
    Winterberry Projects Total 2021 U.S. Marketing Spending Will Remain Below Two Years Ago

    Following one of the worst recessions recorded by the U.S. marketing industry, advertising and marketing spending are projected to expa ...

  • January 19, 2021, 11:06 AM by Laurie Sullivan
    Survey: 46% Of SMBs Believe Recovery Will Start In June

    More small and medium-sized businesses expect to increase their marketing efforts this year. Those planning to spend more will increa ...

  • January 19, 2021, 8:56 AM by Joe Mandese
    Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use

    The good news is that consumer time spent with media surged during 2020. The bad news is their share ...

  • January 18, 2021, 4:59 PM by Tanya Gazdik
    Ford, Atlanta Airport Among Businesses Honoring COVID-19 Victims

    Ford is contributing up to four million Michigan-made face masks being used in inaugural activities. ...

  • January 18, 2021, 8:35 AM by Tanya Gazdik
    Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles

    Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability, ...

  • January 15, 2021, 8:40 PM by P.J. Bednarski
    Necessity Strikes Again! MaskFone Makes It Easy to Wear Mask AND Use Smartphone

    A microphone is built in, and earbuds are part of the same apparatus that the mask hangs from. ...

  • January 15, 2021, 5:49 PM by Ray Schultz
    ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19

    But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports. ...

  • January 15, 2021, 3:27 PM by Larissa Faw
    Report: Birthday Cake Candles Set To Melt Away In 2021

    Nearly 90% of American moms say they're changing the way they host parties in light of COVID-19 in 2021. ...

  • January 15, 2021, 9:20 AM by Larissa Faw
    Canvas' Woolmington Reflects On Lessons Learned During COVID Era

    The Canvas CEO does so organizing those lessons within what he terms "P" buckets-Purpose, People, Product and Profound Gratitude. ...

  • January 14, 2021, 5:38 PM by Ray Schultz
    Ad Spend Hallelujah: Forecast Sees Big Growth For Online

    Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. ...

  • January 14, 2021, 1:52 PM by Joe Mandese
    Research Released At CES Shows Many U.S. Broadband Homes Experiencing Disruptions During Pandemic, Fear Children Falling Behind

    Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage ...

  • January 14, 2021, 8:00 AM by Laurie Sullivan
    Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses

    Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccin ...

  • January 13, 2021, 5:19 PM by Laurie Sullivan
    Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES

    Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMilli ...

  • January 13, 2021, 4:20 PM by Joe Mandese
    2021 Edelman Trust Barometer Finds World Entering An Era Of 'Information Bankruptcy'

    The global infodemic -- ie. disinformation and "fake news" -- has driven trust in all news sources to record lo ...

  • January 13, 2021, 3:59 PM by Ray Schultz
    The Trillion-Dollar Payday: Online Sales Exploded During Holidays, Salesforce Reports

    Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepa ...

  • January 13, 2021, 2:17 PM by Joe Mandese
    Nearly Half Of Americans Say Pandemic Altered How They View Consumer Technology

    A study released in conjunction with this week's CES conference, indicates that the pandemic has had a material impact ...

  • January 13, 2021, 9:00 AM by Wayne Friedman
    Is 'Placed-Based Media' Passe in the Post-Quibi World?

    At least it's timely: a new TV/video platform is launching what it calls Covid-Free TV found in doctors' waiting ro ...

  • January 12, 2021, 4:32 PM by Wendy Davis
    House Democrats Question Broadband Carriers About Pricing, Data Caps

    "As our nation continues to confront both a public health and economic crisis, it is critical that Americans have acce ...

  • January 12, 2021, 3:15 PM by Joe Mandese
    Nielsen Launches Theatrical VOD Measurement, Cites Pandemic's Direct-To-Consumer Shift

    Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaki ...

  • January 12, 2021, 1:34 PM by Laurie Sullivan
    GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles

    GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It wi ...

  • January 12, 2021, 12:00 PM by Larissa Faw
    Coalitions Form To Create Vaccination-Focused Campaigns

    Two separate campaigns launch today to educate consumers about the importance of the vaccine against COVID-19. ...

  • January 11, 2021, 10:01 PM by Laurie Sullivan
    L'Oreal's Technology Incubator Releases Two Innovations At CES 2021

    The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and servic ...

  • January 11, 2021, 4:35 PM by Joe Mandese
    CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic

    In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic help ...

  • January 11, 2021, 4:07 PM by Wayne Friedman
    Nielsen Hit With COVID-19 Issues Surrounding Local TV Data, MRC Accreditation On Hiatus

    The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operati ...

  • January 11, 2021, 1:24 PM by Joe Mandese
    Big Digital Ad Platforms Weathered 2020, Poised To Accelerate In 2021

    Reflecting the law of big numbers, Google had the most modest ad expansion in 2020 and is projected to ...

  • January 11, 2021, 8:00 AM by Adam Buckman
    One And Done: How Fox Hospital Drama Deals With COVID

    A Fox hospital drama returning this week adopts a strategy for dealing with COVID that was first pioneered by ...

  • January 10, 2021, 1:59 PM by Joe Mandese
    Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years

    On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expand ...

  • January 7, 2021, 5:06 PM by Ray Schultz
    Customers For Life: LTV Is Now The Top Ecommerce Metric, Study Shows

    Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report. ...

  • January 7, 2021, 5:03 PM by Sara Guaglione
    'Tampa Bay Times' Will Outsource Printing, Cuts Staff Pay By 10%

    The Tampa Bay Times is closing its 60-year-old printing facility in March. ...

  • January 7, 2021, 3:02 PM by Scott Ensign
    For Marketers, 2021 Is Year Of Earning Consumer Trust

    Consumers now demand-and deserve-transparent relationships with brands. ...

  • January 7, 2021, 2:30 PM by George Simpson
    My Face Mask Just Isn't Keeping Up With The Joneses

    Unlike folks with designer masks, I have the cheap pale-blue-and-white kind. ...

  • January 6, 2021, 1:57 PM by Joe Mandese
    Digital Projected To Reach Nearly 40% Of Media Industry Content Spending

    Nearly 4 of every 10 media industry dollars spent on entertainment content this year will be earmarked for distribution ...

  • January 6, 2021, 1:11 PM by Cory Treffiletti
    Customer Experience In A Post-Pandemic World

    Consumer behavior is notoriously hard to change, but once changed, it tends to maintain itself until a disruption shakes ...

  • January 6, 2021, 12:59 PM by Lisa Singer
    Pandora Thrives with a Full Funnel Approach to E-commerce

    What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that on ...

  • January 6, 2021, 10:03 AM by Joe Mandese
    Network Ad Spending To Rebound On Easy 2020 Comps

    The bad news for U.S. network TV ad spending is it will fall again when Q4 2020 results are reporte ...

  • January 5, 2021, 10:33 PM by Wayne Friedman
    CBS' Grammy Awards Rescheduled Due To COVID-19

    The event was scheduled to air on CBS on Jan. 31, 2021 and will now air March 14, 2021. C ...

  • January 5, 2021, 5:18 PM by Tanya Gazdik
    Discover, Honda, MassMutual, Scotiabank Sponsor NHL Divisions

    One All-Division Team will be selected for each of the four divisions and will be announced on social media. ...

  • January 5, 2021, 12:16 PM by Steve McClellan
    Holding Company of the Year: Dentsu

    Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressi ...

  • January 5, 2021, 12:15 PM by Joe Mandese
    Media Supplier of the Year: The Mainstream Media (a.k.a. "Fake News")

    After four years of being incessantly marginalized as “fake news” from the highest office possible, America’s mainstream news media ro ...

  • January 5, 2021, 11:54 AM by Joe Mandese
    Media All-Star: Gene Turner

    When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickso ...

  • January 5, 2021, 11:53 AM by Larissa Faw
    Creative All-Star: Lisa Sherman

    When the Ad Council slated its calendar for 2020, the organization had expected a busy year. Among its many project ...

  • January 5, 2021, 11:53 AM by Steve Smith
    Marketing All-Star: Lori Krauss

    By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhe ...

  • January 5, 2021, 11:52 AM by Joe Mandese
    Marketing All-Star: Claudine Patel

    Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embraci ...

  • January 5, 2021, 9:32 AM by Larissa Faw
    D&G's David Angelo On Life Lessons, Leadership, And Embracing Remote Work

    "When the pandemic hit, one of the more fundamental life lessons that I experienced and was witness to is th ...

  • January 5, 2021, 8:58 AM by Joe Mandese
    Independent Agency of the Year: PMG

    "Being agile has really worked well for us, and the biggest difference now is that we're not just talking ...

  • January 4, 2021, 6:12 PM by Tanya Gazdik
    Pandemic Forces New Kind Of Auto Creative

    With filming restrictions continuing, Toyota instead is relying on exterior shots of the vehicle coupled with disembodied voices. ...

  • January 4, 2021, 1:38 PM by Joe Mandese
    Data Privacy Complaints Dropped In Half Last Year, Pandemic Cited

    The good news is that the number of consumer and business related complaints filed with the Data & Marketing Commissi ...

  • January 4, 2021, 9:26 AM by Laurie Sullivan
    Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says

    Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manife ...

  • January 4, 2021, 8:52 AM by Joe Mandese
    Media Agency of the Year: Mindshare

    Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a r ...

  • January 4, 2021, 8:42 AM by Joe Mandese
    Why 2020 Was A Year Of Both New And Old Normals

    During a year in which norms were challenged on almost every front, the most-read "RTBlog" columns focused mostly on norm ...

  • January 4, 2021, 8:18 AM by Tanya Gazdik
    New 'Jake From State Farm' Beats Out Pandemic Stories

    While they were driven to consume huge amounts of pandemic news, readers were also eager to read about something f ...

  • December 31, 2020, 3:09 PM by Laurie Sullivan
    Services, Social Justice, Budgets Issues Top The Most-Read List

    COVID-19 might have been the top keyword at 'MediaPost' in terms of coverage, but when it came to search a ...

  • December 31, 2020, 2:17 PM by Steve Ellwanger
    Common Element Of Top 10 Stories: Fun, Pandemic's Influence

    For one, Halo Top's ad touted the pleasures of getting beyond guild-inducing "should" statements. ...

  • December 31, 2020, 11:04 AM by Laurie Sullivan
    Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards

    Zoom became a verb in 2020. Cloud services showed their worth. Apple, Microsoft, Amazon, Alphabet and Facebook will be ...

  • December 31, 2020, 9:55 AM by Joe Mandese
    Politics, Pandemic, Industry Departures Were Our Most-Read Subjects Of 2020

    Politics and pandemic loomed large in the minds of MediaPost's readers during 2020, making stories covering those subjects the mo ...

  • December 31, 2020, 9:00 AM by Wayne Friedman
    Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead

    The worldwide business has lost a massive $30 billion this year -- which includes $9.7 billion in box-office revenues post ...

  • December 31, 2020, 7:00 AM by P.J. Bednarski
    For Budweiser, Clorox, Pandemic's Effects Were First Hard To Imagine

    The beer and liquor industry faced abrupt crises in 2020, while brands like Lysol and Charmin hit new heights. ...

  • December 31, 2020, 7:00 AM by Rob Williams
    2021 Preview: 'Year Of The Vaccine' Won't Hinder Digital Shift For Publishers

    The industry will be caught between the push toward more technological innovation and the pull of tradition. ...

  • December 31, 2020, 6:00 AM by Tanya Gazdik
    Ford Encourages Americans To 'Finish Strong'

    If more Americans embraced COVID-19 protocols like wearing masks, 50,000 or more lives could be saved between now and t ...

  • December 30, 2020, 5:24 PM by Tanya Gazdik
    Reno Commits To Being First 'Hopeful' City

    The initiative incorporates research on what it takes to grow and maintain hope. ...

  • December 30, 2020, 4:38 PM by Ray Schultz
    Hiring Is Biggest Problem For Ecommerce Brands: Cluster Analysis

    Panic buying is another challenge facing online shopping firms during this holiday season, Talkwalker reports. ...

  • December 30, 2020, 11:26 AM by Richard Whitman
    What Psssst You Off In 2020

    Some of the most widely read columns over the past 12 months dealt with the year's dominant issues, including COVID-1 ...

  • December 30, 2020, 10:52 AM by Joe Mandese
    Fox News Named 'Misinformer Of The Year' For 2020

    Fox News has been named the "Misinformer of the Year" for 2020 by watchdog Media Matters, marking the 17th consecuti ...

  • December 29, 2020, 5:39 PM by Tanya Gazdik
    Rideshare Passengers Prefer Toyota, Tesla

    More than one-third (40%) of rideshare passengers are making plans to purchase a new vehicle in the next two ye ...

  • December 29, 2020, 3:15 PM by Sara Guaglione
    'New Yorker' Dedicates Issue To Pandemic Response

    The 40-page report looks at how the U.S. mishandled the response to the COVID-19 virus. ...

  • December 29, 2020, 2:36 PM by Ray Schultz
    The Politics Of Shopping: Blue State Consumers Less Likely To Shop In-Store

    Store traffic surged in some red states and declined in some blue ones, Esquire Advertising reports. ...

  • December 29, 2020, 2:05 PM by Laurie Sullivan
    Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020

    Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billi ...

  • December 29, 2020, 1:48 PM by Joe Mandese
    Who Would Get You To Get Vaccinated: Tom Hanks, Denzel Washington Or Kevin Hart?

    Tom Hanks is the entertainment personality most apt to influence Caucasian Americans to wear masks or take a vaccine ...

  • December 29, 2020, 12:48 PM by Gord Hotchkiss
    Lockdown Advice For A Long Winter

    What happens, for example, when an extrovert and introvert are locked down in the same house together -- like ...

  • December 29, 2020, 11:21 AM by Bingjie Liu
    Ad Storytelling In The U.S. And China During The Pandemic: A Comparison

    Through content analysis, I found that U.S. and Chinese COVID-19 commercials followed their cultural characteristics in most cases with t ...

  • December 29, 2020, 8:55 AM by Larissa Faw
    Leo Burnett Helps Chicagoans Get Their Day Off To A Nutritious Start

    Burnett signed Chicago's Off the Street Club (OTSC) as the agency's first community partner. The 120-year-old organization provides safe hav ...

  • December 29, 2020, 8:00 AM by Adam Buckman
    COVID Was Year's Biggest Story In TV And Everywhere Else

    The pandemic and its consequences were deeply felt in the TV industry -- which makes COVID-19 the year's top sto ...

  • December 29, 2020, 7:00 AM by Rob Williams
    'Financial Times' Job Cuts Reflect Shifting Business Priorities

    The 'FT' will eliminate as many as 64 jobs among its global workforce of 2,300. The job cuts came ...

  • December 28, 2020, 4:00 PM by Tanya Gazdik
    Ford Trends Report Finds Consumers Resilient

    Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly. ...

  • December 28, 2020, 3:06 PM by Wendy Davis
    Lawsuit Against Google Over Pine-Sol Ad Withdrawn

    A Massachusetts resident has dropped her class-action complaint against Google over an allegedly deceptive ad for Pine-Sol cleaner. ...

  • December 28, 2020, 12:44 PM by Laurie Sullivan
    TikTok To Host New Year's Eve Party, Introduces Creative Visual Feature

    TikTok recently hosted a live forum to mark the UK's COVID-19 vaccine rollout and plans to host a virtual N ...

  • December 28, 2020, 9:15 AM by Joe Mandese
    It's The Disinformation, Stupid

    As 2020 comes to an end, will next year return to a more balanced sense of reality? You know, o ...

  • December 24, 2020, 3:59 PM by Laurie Sullivan
    Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide

    This year, Santa sports a purple face mask as he makes his rounds delivering toys. But to ensure kids a ...

  • December 24, 2020, 8:18 AM by P.J. Bednarski
    Cottonelle Invites Us To Flush Away 2020, One Sheet At A Time

    Twenty consumers who write "one thing from 2020 [they] want to leave behind" on a toilet paper square can ea ...

  • December 24, 2020, 7:00 AM by Evan Horowitz
    4 Ways Brands Can Enter TikTok

    For example, there's the brand channel, similar to an Instagram profile or Facebook page. ...

  • December 21, 2020, 2:20 PM by James Flynn
    Seniors Drive Ecommerce Growth As New Digital Habits Settle

    COVID-19 may have forced many older consumers to start new habits like online grocery shopping. ...

  • December 21, 2020, 1:30 PM by Larissa Faw
    Agency Study Finds American Travelers Split On Vaccines

    Fifty percent of American travelers say they will get the vaccine as soon as possible, according to a survey ...