It's been nearly two years since Amazon became part of digital's Big 3, replacing Microsoft as the third largest supplier ...
Months into the COVID-19 pandemic, a significant percentage of ad industry execs say their physical, mental and emotional health have ...
Now is a prime time for marketers to reassess the KPIs that matter most to their changing business objectives and ...
The deal allows organizations including government departments, local councils and the National Health Service to obtain a discount based on ...
Most brands pressed pause on their social media campaigns -- but those that didn't enjoyed exceptionally efficient campaigns throughout the ...
The growth of COVID-19 TV news content has come with higher overall TV news viewership and slightly higher "scatter" overall ...
Panera Curbside is a geo-fence-enabled service that further streamlines the process of ordering ahead. ...
Marketers are using words that suggest togetherness. But consumers are already getting tired of packaged empathy, Dorothy Crenshaw writes. ...
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and ...
As households have been forced to move Taco Tuesday to their own kitchens, Hispanic brands can teach other ethnic groups ...
Even as brand begin speaking out about the racial protests spreading across America, Morning Consult has fielded new research asking ...
I never would have dreamed that one of the many fault lines in our society would be who wore a ...
The stay-at-home impact of the pandemic has been good for many media, and now new data from the equity research ...
Meal bundles are losing their appeal, as intel from MarketForce hints at what QSR restaurants should focus on as they ...
The new legislation "would give small businesses more time to use the PPP funds and allow them to use more ...
Video conferencing dominated Google search in the B2B tech sector, a study by Merkle finds. Microsoft lags behind Zoom. Email ...
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers find a few unrelated surprises. ...
Coca-Cola will convert a portion of its production line to help make COVID-19 test kits. ...
As the nation and the world recover from the ongoing effects of the COVID-19 pandemic, a majority of consumers believe ...
Lotame's managing director of Latin America says the company is helping clients understand customer behavior and creating addressable audiences and ...
A Nextdoor report suggests there is a movement to improve neighborhoods and save local businesses. People are now thinking more ...
Just before the pandemic disrupted "normal" coverage of the ad industry, I began working on a series of initiatives related ...
The pandemic has broadened the set of considerations from consumers, Infiniti's Phil O'Connor tells "Marketing Daily." ...
Roughly the same percentage of consumers expect to spend the same as in 2019, Brandwatch reports. Will that change email ...
More than 5,300 small- and medium-sized local newsrooms worldwide will receive funding, ranging from $5,000 - $30,000. ...
In response to price gouging, some publishers such as Google and Facebook have banned keywords such as COVID-19, face mask ...
Some recent examples include an interview with the owner of a small-town bakery who honored graduating high-school seniors by baking ...
That's according to a study from Berlin Cameron and Persky which found 84% of Americans agree 2021 events will need ...
"As the ongoing public health crisis continues to catalyze children's increased tech use, the FTC must increase its attention to ...
Steps one and two in survival strategy: Do not panic, and do not go short. ...
The report found that 95% of the magazine's audience is social distancing, and 70% are more worried about unknowingly passing ...
The MAD London team is taking a temporary break. We hope to resume a daily news service as soon as ...
Gen Z is committed, more than any other generation, to making a difference with 60% reporting a core belief in ...
The average number of miles traveled daily per American has climbed back up to 14.0 for the week of May ...
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role ...
The "slow rollout" of new sample process will NOT be "where you go and just pick up an open sample ...
"As children are spending more time online, busy parents deserve the reassurance that the federal government is diligently working to ...
"Advertising investment is set to fall 8.1% - $49.6 billion - worldwide this year," WARC Head of Data Content James ...
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the ...
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM ...
'What goes up must come down' may be a core principle of physics, but it also apparently applies to digital ...
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers. ...
Health and wellness brand 'Self' has been producing expert-driven, science-backed content since May 13, with production expected to continue for ...
"It's clear that people are saying, 'I want to go back, but make sure I'm safe,'" notes a GfK e ...
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital ...
The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of ...
Disney will require masks and temperature checks for staffers and guests, and is setting "significant limits on attendance," though won't ...
How permanent or landscape-altering are these shifts? Mike Cooper, global president and CEO for Rapport, offers some insights. ...
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals. ...
Cisco will introduce new features to help SMBs cope with the switch to remote work during its CiscoLive! Event. ...
It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during ...
With many of us feeling helpless during the pandemic, brands provide a platform for us to be a part of ...
The U.S. was bright spot with 2.2% organic growth driven in part by continuing high demand for Merkle-related services. ...
Siding with Fox News, a judge in Washington state has thrown out a lawsuit accusing the cable channel of violating ...
Brands are taking a cautious approach, with only 11% of digital marketers saying they prefer to use all channels. Email ...
Google searches for "how to help small businesses" spiked in March, increasing more than 700% since February, as COVID-19 began ...
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir ...
We've seen lots of examples of people coming together to light beacons of hope, but last week one of those ...
Work from agencies including McCann, AKQA, RPA, Publicis, Mother, Wieden + Kennedy, Cheil Worldwide and BOND have contributed line artwork ...
The political divide over the severity of the COVID-19 pandemic is growing wider according to a tracking studies of American ...
For the first time in nearly two years, digital traffic to The Washington Times exceeded that of rival The Washington ...
While a variety of surveys and tracking studies have shown that the kind of people prone to watch Fox News ...
Restaurant consultant Aaron Allen weighs in on why some restaurant workers are still unmasked -- and why that's a horrible ...
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed ...
Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over ...
Financial concerns continue to spike among millennials, with 36% of 18- to 35-year-olds concerned about making upcoming car payments. ...
The data, which comes from the latest edition of NPD's Mobile Data Consumption Report, also shows March saw month-over-month smartphone ...
Web traffic has declined overall, but aspirational travel has seen growth, Glance reports. ...
Despite the disruption of many major televised sports events due to the COVID-19 pandemic -- or maybe because of it ...
The move toward featured products in search results will enable the online platform to compete for ad dollars from brands ...
The new icon would recognize and verify scientists, doctors and public-health officials researching the COVID-19 virus and providing accurate information ...
Much like the stock market (see SPX [S&P 500]), the year-to-date performance of the major publicly-traded digital advertising companies has ...
The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially ...
The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample ...
The total U.S. TV ad market is forecast to sink to $67.3 billion from $76.2 billion in 2019, with national ...
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- ...
Amazon's hardware group responsible for the Kindle e-reader and Echo Smart speaker is hiring engineers to work on its COVID-19 ...
Nearly 90% want to continue working remotely more often in the future, according to an internal survey. Seventy-one percent believe ...
Takashi Takeda talks about media in Japan, goals for the year, and some of the challenges he sees ahead as ...
"These are stories about the best in humanity, and that is for everyone, not just a specific group of people," ...
Microsoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing app Care19 transmits some user location data to Foursquare ...
Just prior to the pandemic, Hertz launched a campaign themed the "Extra Mile," celebrating people who go the extra mile ...
The tombstone gets its name from a type of newspaper ad that is unadorned text, similar to the text on ...
The show covers serious news, while mixing in the cultural trends and social buzz that have become a big part ...
The podcast, hosted by Seth Stevenson, takes a weekly look at a brand central to American lives - from Victoria ...
Although North Dakota's new contact-tracing app promises to keep users' data confidential, it actually shares location data with Foursquare, according ...
For the Almond Board of California, upsurge in users (22.7 million peak daily) for gaming service Twitch was good tim ...
Retailers attempt to move in-store customers online with personalized discount offers, eTargetMedia says. ...
Recommerce platform's ads show people virtually high-fiving as they make money getting rid of hand mixers, basketballs and video game ...
Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had ...
The good news -- or, depending how you look at it, bad news -- for the Presidential campaign trail, is ...
As lockdowns roll on agencies are continuing to rally their staff with one-of-a-kind activities. ...
The average number of miles traveled daily per American continues to trend upward, approach levels that preceded stay-at-home pandemic restrictions, ...
There's a problem when we turn to movies like "Contagion" for lessons: Movies end. But the virus hasn't gone away. ...
In this, the ninth and last edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, ...
We got to wondering how men with long beards are dealing with masks during the pandemic so we turned to ...
Here's a preview of the new CTV market share estimates, thanks to Roku and eMarketer. Citing estimates reported to its ...