U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more ...
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing ...
Twilio has added video, mobile app and other enhancements, announced at the company's SIGNAL 2020 event. ...
The Publicis Groupe CEO outlined in broad strokes the company's plan for returning to offices in a video message to ...
Up to 7 subscribers at different locations can co-watch Disney+ library content and share reactions. ...
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% ...
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports. ...
Audience members will be seated in 2-, 4- or 6-person roped-off pods, with each guest getting 10 square feet of ...
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks and shipping delays -- as marketers approach the holiday ...
An analysis of 665,000 U.S.-based news stories covering the COVID-19 pandemic finds that the sentiment toward the pandemic has become ...
Every organization should review their customer journey from contemplation to purchase, with an eye to both intended and unintended new ...
The pizza giant is introducing local details on pizza-box recycling. ...
Infinti's reveal was accompanied by an augmented reality experience that allowed participants to "place" a QX60 Monograph in their drivew ...
United Airlines, Hawaiian Airlines, German airline Lufthansa and Italian airline Alitalia announced similar but more limited programs last week. ...
These specially designed masks are available for purchase in-store or online for $7. ...
Selling a phone on Craigslist, I found strangers who curse at you and think nothing of it --- and then, ...
Most destination marketing organizations have had their budgets cut. And they want politicians to help them. ...
Test and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an ...
Late-night TV network talk show ratings for the just-completed TV season continue to see mostly modest declines. The leading broadcast ...
Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify ...
New ads are based on research that looked at how dads are portrayed in popular culture, in order to dispel ...
All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar ...
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the ...
In a potential sign of this year's economic troubles, 19% of U.S. consumers reported that they simply "will not be ...
Three-fourths of consumers in several countries say they have lost jobs or income, Selligent reports. ...
The project invests in programs that support small businesses and builds connections in communities to combat increasing social isolation. ...
Digital 360 combines new and existing tools being offered by Salesforce. ...
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith ...
Consumers are more comfortable with digital than they were last year, CCW Digital reports. ...
If this pandemic has taught us anything, it's that we can be creative and succeed with what would be considered ...
Pandemic has created a general higher level of mental distress in millennials than other cohorts, according to one study. ...
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust ...
Dave & Buster's, more battered than most by the pandemic, is pouring on the marketing muscle, introducing its first-ever national ...
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat ...
Just a few weeks into the re-opening of theaters, U.S. movies witnessed falling box-office revenues and low-to-modest movie-studio national TV ...
Twin studies show that shoppers want a seamless customer experience -- and personalization. ...
Emails linked to COVID-19 have contained infostealers that steal passwords and other credentials, F-Secure reports. ...
"Markets with gigabit connectivity not only have faster speeds, but also more affordable prices," Incompas writes in a new FCC ...
Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. a 3.1% ...
Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing ...
The first week of the NFL season, which also is the first to have Nielsen's out-of-home viewing estimates embedded in ...
"The central importance of free and open Internet access to modern life has never been more apparent than during the ...
So we all agree that remote work is going to be with us for the foreseeable future. Now what? Four ...
Trust is everything in financial services, and in insurance especially longevity matters. And yet many legacy brands have launched D2C ...
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them ...
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but ...
Like everything else in our national life that once generated excitement from the presence of crowds, this year's Emmy Awards ...
Hershey: "Trick-or-treating participation will likely be below prior year levels," but "the expectation of this holiday tradition has been consistently ...
Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on ...
You may think you'e fine, until you see an article quoting shrinks essentially saying, "Doesn't matter, you are in deeper ...
A virtual program can work just as well -- and sometimes, better -- for all concerned. ...
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports. ...
Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent media and ...
"Never before has the uncertainty around logistics been in the forefront of their mind," said Matt Mierzejewski, SVP, search capability ...
Under the arrangement, talent platform Communo is offering all 40,000 AAF Professional Members a one-year paid "pro membership." The AAF, ...
The U.S. advertising economy fell 7.2% during the first six months of 2020, though the rate of erosion is expected ...
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April ...
The majority (59%) of ad industry professionals plan to vote by mail in the 2020 presidential election, a higher percentage ...
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down again, but is keeping its 2021 forecast the ...
Organizations that foster a culture of innovation and curiosity find creative ways to adapt to problems, data from a SurveyMonkey ...
The COVID-19 pandemic has led to email budget cuts in 40% of companies, and to increases in 11%, Litmus repo ...
How pent-up demand will balance lingering Covid-19 concerns and financial worries is still unclear. NPD's David Portalatin shares his outl ...
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for ...
While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing ...
A new study by performance analytics firm Veritone shows that TV and radio ad campaigns are generating nearly 7% greater ...
Toyota is offering e-learning help while GM and Ford are donating millions of face masks for in-person learning. ...
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. ...
One positive byproduct of the global ad recession -- for the demand-side -- is that media advertising cost inflation has ...
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. ...
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of ...
Harley-Davidson just relaunched 'The Enthusiast' magazine in print and digital form. The magazine began in 1916. ...
It features 20 profiles of trailblazers redefining beauty. Many are women of color. ...
Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months ...
For only the second time in its publishing history, Time magazine has used a black border on its cover for ...
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, ...
Sen. Mark Warner and 10 others said Friday in a letter that "remote education is only as effective as available ...
Cancellation and postponements of major sporting events included the NCAA Men's Basketball Tournament and The Masters PGA golf event. ...
The brand was quick to recognize that off-premise is not just a channel but an experience just as important as ...
TV's biggest attraction comes back in earnest this weekend surrounded by questions. ...
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite ...
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, ...
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
Consumer economic confidence has hit a COVID-19 pandemic low, according to the eighth and final wave of pandemic-related tracking conducted ...
HDS brought an alternative activation to retailers and clients with an imaginative direct-mail piece. ...
"College sports is the largest area of Nissan's annual media spend," according to Nissan's Allyson Witherspoon. ...
"We're feeling great about where things are shaping out both on volume and on price," said Bob Bakish, ViacomCBS CEO ...
Only one in three now believe "young people today will be better off than their parents' generation" and half of ...
Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to ...
The film is basically a passion project of Portal A cofounder Nate Houghteling and the Portal A team, with pro-bono ...
The standard helps readers looking to go safely on their next trip, and guides travel providers on what travelers need ...
Deloitte Digital will offer the Twilio product suite, including Twilio communications APIs. ...
As brands look to streamline their operations in response to the current crisis, there will be a new wave of ...
The dry, tech- and text-heavy approach to B2B marketing takes several pages from the D2C playbook in NI's deep rebr ...
Almost three-quarters of movie theaters were opened for Labor Day weekend, with the total movie box-office earning $28.1 million. ...
In another new wrinkle stemming from the disruptions caused by COVID-19, our broadcast networks are picking up TV shows that ...
Longing for a restaurant meal, yet dreading the risks that come with it? National Restaurant Association launches ad campaign meant ...
The brands spent months examining the question: What is the right message for potential travelers while the nation navigates the ...
"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk ...
"We went through a round of layoffs early on [in the pandemic], but we've won a lot of new clients ...
Q2 ad revenues in the U.S, U.K., Canada, Australia and New Zealand dropped 37.1% on average in the April-June period, ...
The trend toward in-house ad agencies has been accelerated due to the COVID-19 pandemic, according to findings of the just-released ...
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they ...
The new effort focuses on both product sustainability and social inclusivity, to ensure every product is designed to be recyclable ...
'BuzzFeed' will restore full salaries on Sept. 16 and end the workshare arrangement at 'BuzzFeed News.' ...
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's ...
Agency OH Partners helped navigate the lottery's marketing pivot during the pandemic, when initially sales plummeted more than 30%. ...
As work-from-home changes the way companies design their platforms, LinkedIn this week gave marketers more ways to connect people within ...
"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's ...
The media business doesn't behave according to a schedule. Insights don't always come in the half-hour window designated. Leaders need ...
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports. ...
Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution ...
As of early August, advertisers and agency executives responsible for setting ad budgets projected the U.S. ad economy would decline ...