A year ago one in three media planners were interested in native, now that figure has risen to two in three. Hardly surprising that native is stepping forward to take … Read the whole story
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
Some 65% of agencies in the United Kingdom agree native advertising addresses creative challenges in digital advertising, and 24% predict the majority of the … Read the whole story
At the Word of Mouth Marketing Association's Summit in 2010, Steve Knox, then CEO of P&G's in-house word of mouth marketing agency, Tremor, gave … Read the whole story
ChoiceStream CEO Eric Bosco believes that the media industry will soon be entirely programmatic. "We are definitely headed toward programmatically traded media in other … Read the whole story