Programmatic advertising will grow 31% in 201 -- faster than all other digital media channels, according to Zenith's "Programmatic Marketing Forecasts" report. Read the whole story

Polls are a much underused means of boosting engagement with customers which is great for segmentation and personalisation. Read the whole story

Bluecom will become part of Dentsu Aegis Network's digital agency Isobar China Group and will be rebranded as "Isobar Commerce." The company is a … Read the whole story

According to the second wave of results from the Ebate Holiday 2016 Survey, conducted online by Propeller Insights, for nearly half (48%) of Americans, … Read the whole story

Augmented and Virtual Reality (AR/VR) are steadily expanding into the mainstream. We have seen a number of companies begin to invest in developing headsets … Read the whole story

In their new book, "The Intuitive Customer," authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot … Read the whole story

Three core emotional experiences can predict whether content will go viral. If content is positive, activating and empowering, readers are more likely to share … Read the whole story

A new administration always brings change, so what's a cross-channel marketer to do and plan for in the face of uncertainty? Read the whole story