If social giants don't prepare schoolchildren for a world of "likes," do they risk losing them forever? Read the whole story
There's a disconnect between company confidence in GDPR and actual readiness. Read the whole story
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursday released new terms and conditions for long-form video -- a significant update … Read the whole story
The Publicis Groupe-owned agency will develop a bespoke agency -- D+Z -- to oversee the account's media planning and buying across both traditional and … Read the whole story
Promotions and royalty group HelloWorld will be rolled into Merkle's loyalty division to boost the agency's people-based marketing offerings. Read the whole story