MAD London Editions for April 2018
MAD London - Monday, April 30, 2018
Russian Twitter Bots Are Better For Headlines Than Winning Elections
WPP Reports 2.4% Organic Decline In North America
Guardian Sums Up The Bids For Sky, Predicts A Comcast Victory
Sainsbury's And Asda Proposed Merger Would Keep Both Brand Names
News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News
WPP Reports A Flat Q1 -- UK Up 1.6%, But US Down 2.4%
Will WPP Hire A Woman As Its Next CEO?
Trusted Media Brands Forms Marketing Insights Lab To Track Consumer Behavior
Online Grocery Sales Rising, But At A Very Slow Rate
Sir Martin Sorrell 'Plummeted' To GBP13.9m In His Last Year At WPP
Fake Five-Star Reviews Being Sold Online
Asda Hands Its Advertising Business To Abbott Mead Vickers BBDO
Government To Go On GBP300m Ad Spending Spree
MAD London - Friday, April 27, 2018
With Increased Client Spending And More New Business, IPG Posts Strong Q1 Growth
Mobile Gains And Print Pains
Publicis Media Scales Social Marketing Capabilities
Vice Gets Weekly BBC World Service Show
Amazon: Advertising 'Strong Contributor To Profitability'
Snap To Launch More Spectacles, Despite $39m Hit
4 Ways Publishers Can Fight Back Against The Duopoly
John Lewis' Christmas Ad Agency Looks To China For Growth
Aggregate IQ Spent $2m On Facebook Brexit Campaign
GDPR Sharpens Search Marketers' Focus On Cross-Device Tracking, EU Site Visitors
UK's ICO Considers Legal Action Against Aggregate IQ Over Brexit Data
Paying The Price Of GDPR
ITV Picks Uncommon To Redefine Its Brand Strategy
EU Wants 30% Of Netflix And Prime Content Made In Europe
Dentsu Aegis Network North CEO Suddenly Departs
GDPR May Flatten Or Reduce Facebook European User Count
Can Hulu Rival Netflix?
MAD London - Thursday, April 26, 2018
GDPR Will Be The New Y2K Problem -- Scare Stories, Then Nothing Happens
Havas Is Assisting Authorities After Vincent Bollore Arrest
Vincent Bollore Charged In Connection With Alleged Corruption Scheme
Facebook Nabs $12 Billion In Revenues
Facebook Promises Transparent UK Political Ads For 2019
Twitter Reports 2 Profitable Quarters, Credits International Activity
Comcast Offer Sees Sky Drop Its Recommendation For Murdoch's Offer
IAB Europe And IAB Tech Law Unveil Tech Specs For GDPR Framework
UK Government Puts GBP300m Into AI
Marketers Spend 11% More On Search, Fueled By Europe
Google Unveils New Gmail
Bus Shelter Uses Cooking Smells To Promote Vegan Cookbook
'The Guardian' Halves Its Losses, Predicts Profit This Year
Why PAMCo Is Good News For Publishers
Consumers Warned About 'Amazon' Email Scam
MAD London - Wednesday, April 25, 2018
IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
Apple To Pay EUR13bn Back Taxes To Ireland
Vincent Bollore Detained By Police Amid Corruption Probe Involving Havas
Facebook To Share Content Policing Policies
Instagram Rises, Snapchat Falls In Influencer Marketing
WhatsApp Lifts Minimum Age To 16
Global Streaming Revenue Larger Than CD Sales For First Time
Volkswagen Launches Global Creative Review
Brands Tie In Advertising With Arrival Of Royal Baby
Press Freedom Index Puts UK At 40th Spot, US Slips To 45th
Snap Is Losing Influencers, While Instagram Gains Them
Spotify Launches Ad-Supported Free Personalised Streaming App
Russia World Cup -- Challenge Or Opportunity?
Facebook Bows More Policy Changes
MAD London - Tuesday, April 24, 2018
Alphabet's Google Looking Better Based On New Accounting, Metrics
McDonald's Runs Outdoor Weather Service With Met Office
Culture Secretary 'Minded' To Investigate Trinity Mirror Purchase of 'The Express'
Quality Content Fights Back As Social Loses Faith
Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back
Apple's Shazam Purchase To Be Probed By EU
IAB Tech Lab Acquires DigiTrust
WFA Says Brands Should Exceed Rules In GDPR
Facebook Doubles Up On Taking Down Extremist Content
Sky Becomes UK's Top Spender On Traditional Ad Channels
Amazon Working On Home Domestic Robots
YouTube Took Down 8.3m Videos In Q4 2018
Facebook Patent Application Reveals Former Plan To Map Personalities
Facebook Suspends Fake Martin Lewis Ads
Is Influencer Marketing Complicit In Fraud Of Up To 72%?
MAD London - Monday, April 23, 2018
Viewability Hits A Record High -- Should We Be Bothered?
UK Data Commissioner Requests More Investigative Power Against Data Breaches
FCB Inferno On Alert As Sport England Reviews Ad Account
MoneySavingExpert Martin Lewis Sues Facebook Over Fake Ads
Will Dentsu Aegis Network Head Jerry Buhlmann Be The Next WPP Chief?
Virgin Holidays Powers Up Its Email, Using Two Vendors
Go Ahead Given For New Scottish BBC TV Channel
Facebook May Warn Of Cambridge Analytica Profit Impact
Breaking The Cycle: 3 Pillars For Progress
EU Start-Up Fund Snubs Young British Tech Companies
Pernod Ricard Drives Sales Through Airport Mobile Campaign
MAD London - Friday, April 20, 2018
WFA Calls For Stronger Data Governance
The WFA's New Data Transparency 'Manifesto'
WPP Memo Denies Breakup And Sell Off Rumours
Cambridge Analytica Debacle Fuels Influencer Marketing Rocketship
Amazon Lands US Open Tennis Rights In The UK
Facebook 'Unfriended' Third-party Data. Good Riddance
FCA Seeks WPP Assurances On Sorrell
The Mechanics Of Customer Satisfaction: DMA Study Cites Obstacles And Goals
Facebook Changes Structure To Avoid GDPR For 1.5bn Non-EU Users
"The Sun" Titles Are The UK's Most Read Newspapers
Kenco Review Puts JWT London On Notice
Research Suggests Below The Fold Ads Are Nine Times More Engaging
TalkTalk Named The UK's Telecom With Most Customer Complaints
GDPR Puts EU Ahead On Privacy -- Just Ask Facebook, CA And The WFA
MAD London - Thursday, April 19, 2018
Was Wetherspoon Right? Does Social Prove Its Worth Beyond Vanity Metrics?
Account Wins Boost Publicis Groupe's First-Quarter Growth
RT Faces Seven Investigations Into Salisbury Attack Coverage
Ads.txt Adoption Soars, Coverage Still Spotty
Publicis Upbeat On Organic Growth Of Just 0.3% In Europe
Google Chrome Now Blocks Autoplay Video By Default
Snapchat To Launch Shoppable VR Service In The UK
Readership Figures To Include Digital Users
Management Shakeup At Saatchi & Saatchi London
Facebook Enacts Great User Controls
Sky Revenues up 10% As New Sky Q Box Is Well Received
High Street Woes See Debenhams Profits Drop 85%
MAD London - Wednesday, April 18, 2018
Publicis Media Taps Gerry Boyle To Head EMEA, APAC
Pret A Manger Barred From Calling Food 'Natural'
Head Of MullenLowe London Leaves After Just 18 Months
Can WPP Survive Without Sorrell?
Omnicom Reports Q1 Growth Of 2.4%
Facebook Asks EU Citizens To Approve Facial Recognition
Only 3% Of Marketers Deem MRC Video 'Viewability' A Reasonable Standard
Costa Coffee To Recycle 500m Coffee Cups
BuzzFeed Pulitzer Prize Nomination Shows UK Site Is A 'Major Force'
New Poll Finds: 60% Are Not Yet Ready For GDPR
TalkSport Wins England Cricket Rights
Marketers Fear Measurement Is Killing Creativity
Is TV Paying The Price For GDPR Compliance?
MAD London - Tuesday, April 17, 2018
Publishers Get Just 40% Of Programmatic, Time For A More Direct Approach?
WPP Shares Take A Hit After Sorrell Departs
Publicis Media Head Steps Down
Publicis Groupe's Levy Comments On His Archrival's Departure
WPP Loses A Billion -- Will It Be Split Up?
Mobile Advertisers Signal Lack Of Confidence In Third-Party Measurement
Breaking Up WPP Could Net GBP22bn
BMO Discontinues Coverage Of Publicis, Upholds 'Market Perform' Rating
Wetherspoons Pub Chain Quits Social Media
Third Of Millennials Will Never Own A Home
AAR Reports Shows New Business Is Down Nearly 40% In Q1 2018
Vince Cable Considering Naming The Charge Against Sorrell In Parliament
Diageo Pumps GBP150m In To Whisky Experiences
« Previous Entries