Knorr is paying people to watch its video ads -- only with the twist of a donation to charity. Read the whole story
Royal Mail is paying a GBP12,000 penalty for sending over 300,000 emails to people who had opted out of direct marketing. Read the whole story
The terms and requirements for consent to use the data remain one of the greatest challenges for marketers, according to Andrew Frank, Gartner Research … Read the whole story
Lowcock will put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards. Read the whole story
Trust -- which is used interchangeably with transparency -- is the cornerstone on which the industry pivots, says Publicis Media's CEO Steve King. King … Read the whole story