London Blog
If the worst that can happen is that an offending ad is dropped weeks after a campaign has finished, where is the regulation? Read the whole story
Google on Monday announced it will make the new version of AdWords the exclusive way for marketers to manage their ad campaign accounts. By … Read the whole story
Interpublic's Magna unit this week published a report on the shift from the programmatic media-buying marketplace's so-called "second price auction" model to one based … Read the whole story
- COMMENTARY
Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safety issues and the continued battle against fraud, there is ample worry for … Read the whole story
Google and YouTube continue to take search market share -- particularly on mobile devices and in local markets, where rivals remain weak. Read the whole story
Unroll.me says it will delete EU accounts one day before GDPR takes effect. The firm apparently has decided it cannot comply with GDPR. Read the whole story
