Their trade body is already talking improved profits, and better engagement figures are not far off. Read the whole story
Oath's Tim Armstrong and Unilever's Keith Weed are the latest executives to be identified as potential successors to former WPP CEO Martin Sorrell. Read the whole story
Millions of emails are being sent, asking consumers for consent under GDPR. But they're not necessary if existing consent meets the standards. Read the whole story
The Omnicom Media Group shop had $7.7 billion in billings last year, according to the report from COMvergence, which also tallies ongoing reviews (so … Read the whole story
The creation of a unique cryptocurrency would allow Facebook members to make purchases with retailers that advertise on its platform, and enable advertisers to … Read the whole story
The app, called "The Economist," has been "designed to improve the digital reading experience with the aim of building long-term value for subscribers," according … Read the whole story