Research shows that some functions are going in-house, but brands still want to retain a media agency. Read the whole story
When a customer focuses and clicks specifically on one type of image, Microsoft will serve a carousel of product ads that are visually similar. Read the whole story
Fifty-six percent of those in the UK support GDPR and most are familiar with the term, BounceX reports. Read the whole story
The organization has created a new "sourcing board" to transform the procurement process into something more than a "cost killer." Adidas and Mondelez marketing … Read the whole story
LinkedIn on Tuesday introduced an Ads tab on LinkedIn Pages, giving site users an option to view all the Sponsored Content and native ads … Read the whole story
A new report from Deloitte Digital outlines how emotion-driven engagement extends across the entire customer journey and how brands can leverage this to increase … Read the whole story