Mothercare could have done more with its data -- and should have beaten rivals on price, or at least convenience. Read the whole story
Insurer AXA's account covers close to 30 markets across Europe, the Middle East, Africa, Asia and Latin America. Read the whole story
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still … Read the whole story
Influencer-marketing company Whalar has issued a report looking at trends in the sector as we head into 2020. The top trend: the use of … Read the whole story
The race is on to beat fraud and improve viewability when spending is at its peak. Here is an exploration of trends spotted during … Read the whole story
Consumers still most desire the basics. Features such as augmented reality are at the bottom of the list in new study. Read the whole story