Drive Time
"The brand position, and how that lines up with the technology...in many ways that's the most important thing," Rivian Founder RJ Scaringe says. Read the whole story
Amazon Key, which enables in-car delivery, has had a very positive reception from customers since its launch," GM's Steve London tells "Marketing Daily." Read the whole story
"A movie integration can be a smart strategy if it aligns with your brand and audience," Honda's Susie Rossick tells "Marketing Daily." Read the whole story
Cadillac's new brand strategy includes "a focus on fun, energy and youthfulness in all that we do," Cadillac CMO Deborah Wahl tells "Marketing Daily." Read the whole story
Partnership is "rolling demonstration for Ford to prove the value of self-driving technology to consumers in a very practical way," says Edmunds' Jeremy Acevedo. Read the whole story
Consumers will see many of the ingredients that have made past campaigns successful, Subaru's Brian Cavallucci tells "Marketing Daily." Read the whole story
The Internet of Things payments market will grow an average of 75% annually over the next five years, according to a new forecast. Read the whole story
- COMMENTARY
The holiday season is a critical time for advertisers because consumers are expected to spend big this year. According to the National Retail Federation … Read the whole story
