Speakers at the two-day virtual conference include Ford's Joy Falotico, Hyundai's Angela Zepeda and Lexus' Lisa Materazzo: Read the whole story
The top brand by spend was Toyota ($28.1 million) which also had the most impressions (2.8 billion), per iSpot.tv. Read the whole story
Angela Zepeda, CMO at Hyundai Motor America, will give a keynote speech on the automaker's response to the pandemic and how it is getting … Read the whole story
With only 25 handcrafted bottles for sale, the single malt whisky will cost about $65,335 in U.S. dollars. Read the whole story
The spot parallels a child having adventures outside to an adult driving the LC 500 convertible on a winding road at sunset. Read the whole story
During his tenure as Ford's CMO, Jim Farley initiated the discussions with actor Matthew McConaughey to star in Lincoln commercials. Read the whole story
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands … Read the whole story