• MARKETING: CAUSES
    Proving Your Purpose: Doing Good Vs. Just Sounding Good
    Cause-focused marketing is virtually everywhere. Consumers are inundated with brand messages promising positive societal impact across all consumer touchpoints, from print and TV (remember those heart-stirring cause-focused Jeep and Dodge Super Bowl ads?), to digital, on-pack, in-store, social media and even in-flight entertainment. It's what I like to call the causeification of marketing-the widespread integration of cause across the marketing mix.
  • MARKETING: CAUSES
    Tap Enthusiasm Using Social Media To Create Influence With SEO
    Like their for-profit counterparts, nonprofit marketers often get excited about the "shiny marketing objects of the year." This year social media continues to take on a huge share of interest at conferences such as NTEN's NTC (Non-Profit Technology Conference), and there's a whole separate conference that tours globally (Social Media For Nonprofits).
  • MARKETING: CAUSES
    SEO - The Yin To Paid Search Advertising's Yang
    So you've figured out Google Grants and paid search advertising - but have you balanced your overall search efforts, and looked into search engine optimization (SEO)? SEO is the non-paid, somewhat trickier side to search marketing, but it is equally (and some would say even more) important. Are you a complete newbie? Well, then welcome to SEO 101 - please make sure your cell phone is in the off position, and keep all hands and arms inside the cabin at all times.
  • MARKETING: CAUSES
    Volunteer Retention Is Worth Your Time And Effort
    If you are reading this on Monday, April 15, I am volunteering at the Boston Marathon for the sixth consecutive year. This is something I look forward to each spring. When the time comes to register as a volunteer I don't think twice about it (even if it means using a vacation day). I've served at three different stations over the years: finish line Gatorade, mile 17 gel stop with my local running club (go Wicked!), and now at the race start in famed Hopkinton, Mass.
  • MARKETING: CAUSES
    Thon Fundraising 2013: Would You Like Some Mud With Your Run?
    With the arrival of spring comes another season of thon fundraising. From Portland, Maine, to Portland, Ore., good-hearted folks are once again hitting the roads and hitting up their friends for contributions to support good causes.
  • MARKETING: CAUSES
    Maximizing Your Campaign Using Research
    You put out donation canisters in all kinds of locations, but did you put them high enough to really maximize your yield?