Its first multinational brand effort aims to show off its fashionable flexibility. Read the whole story

The company is working on "a complete repositioning and a whole new marketing campaign" for its Layer Cake brand. Read the whole story

As it welcomes people into Walmart Land, the retailer explains what it hopes to learn about games, music and virtual community. Read the whole story

With financial results that beat expectations, Costco says consumer spending habits are relatively unchanged. Read the whole story

The integrated campaign connects Vivid Seats with the No. 11, so fans fan earn a free 11th ticket via a loyalty program. Read the whole story

The NFL was looking to expand the musical halftime show and set a price tag of $50 million for the sponsorship, according to sources. … Read the whole story