by Todd Wasserman on Feb 28, 8:18 AM
For example: What's the most expensive NFT ever sold?
by Todd Wasserman on Feb 24, 5:42 PM
No one knows how long this war will last or what will happen next, but historical data can help predict its cost for the ad biz.
by Todd Wasserman on Feb 24, 6:00 AM
Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads.
by Todd Wasserman on Feb 23, 9:03 AM
Coinbase's Super Bowl ad impressed not for its witty dialogue or the appearance of a Hollywood star, but for its counterprogramming effect.
by Todd Wasserman on Feb 22, 6:00 AM
Gates said the risks of COVID-19 have been "dramatically reduced," but he warned that another pandemic was on the horizon.
by Todd Wasserman on Feb 21, 6:00 AM
The weeks after the Super Bowl are typically among the slowest of the year for marketers.
by Todd Wasserman on Feb 18, 6:00 AM
The problem is, the virtual world presented in the latest Meta spot doesn't look very inviting.
by Todd Wasserman on Feb 17, 6:00 AM
Burger King's penchant for reinvention is admirable, but it comes at the expense of its long-term brand identity.
by Todd Wasserman on Feb 16, 6:00 AM
The money flowing from crypto in 2021/22 for marketing has been considerable, with 142 brands spending $90 million in 2021.
by Todd Wasserman on Feb 14, 5:35 PM
The Taco Bell ad features little of what people like about Taco Bell, except for its hot sauce.