Marketing Daily
Wednesday, September 13, 2006
  • Kraft Puts Marketing at Forefront of New Lineup

    As part of an executive realignment designed to "sharpen the company's focus on innovation, marketing and growth," longtime company vet Jeri B. Finard has … Read the whole story

  • It's A Rocket! It's A Grenade! It's Aquapod!

    A new bottled water from Nestle Waters North America is the first in the category to market directly to kids. The rocket-shaped Aquapod is … Read the whole story

  • J&J Plans A Pill For A New Sexual Dysfunction

    Johnson & Johnson wants to be the next big player in men's sexual dysfunction. The pharmaceutical giant is developing a pill to prevent premature … Read the whole story

  • Sears Ad Makeover To Bolster Sagging Brands

    Fall ads for Sears, Roebuck & Co. will feature customer testimonials as well as appearances by Ty Pennington, its resident home-furnishings guru, the company … Read the whole story

  • Panera Starts A Trend: Eat, Stay (and Spend) Awhile

    Quick-service restaurant patrons are changing their look. And the marketing ploy is working--unit volume stats are rising. The growing movement to soft lighting, comfortable … Read the whole story

  • Marketing Services Spending Sets Pace

    Marketing services spending is expected to hit $455.72 billion by 2010, making it the largest and fastest-growing sector in the latest Communications Industry Forecast … Read the whole story