Marketing Daily
Tuesday, November 14, 2006
  • Merck To Women: 'Get Vaccinated,' Be 'One Less' Cancer Statistic

    [Pharmaceuticals] Merck launched a powerful national ad campaign yesterday for the first vaccine that promises to protect against cervical cancer. It's playing to mothers, ... Read the whole story

  • PS3 Vs. Nintendo: The Game Frenzy Starts Tonight

    [Technology] Nintendo breaks ads for its new Wii tonight on a show aimed at moms rather than their 18-year-old sons. Both Nintendo and Sony ... Read the whole story

  • Citigroup's New York Stadium Deal Hits New High

    [Financial Services] Citigroup will pay a reported $400 million for the rights to call the new N.Y. Mets baseball stadium "Citi Field" for the ... Read the whole story

  • Diageo Mounts Holiday Blitz For Johnnie Walker Blue

    [Spirits] Diageo is tripling its holiday spending to mount an art-themed campaign for the super-premium Johnnie Walker Blue. The integrated campaign positions the scotch ... Read the whole story

  • Boatmaker Launches 'Viral TV Ready' Bubba Test Spots

    [New Campaigns] Triumph suggests the best way to prove its fishing boats are the world's toughest in water is to hitch one to the ... Read the whole story