Marketing Daily
Wednesday, November 15, 2006
  • McDonald's CMO: Licensing Will Evolve Under New Ad Effort

    [Fast Food] McDonald's CMO William Lamar says the chain's use of third-party licensed characters "certainly will evolve" as part of the new Children's Food ... Read the whole story

  • Self-Regulation Children's Ad Guidelines Draw Mixed Reviews

    [Food & Beverage] Ten of the largest food and beverage advertisers agreed to participate in a voluntary initiative designed to strengthen self-regulation amid growing ... Read the whole story

  • Target's On Track; Wal-Mart, Home Depot Hit Rough Numbers

    [Retail] It may turn out to be a good holiday for retailers, but it won't be an easy one. Wal-Mart cut toy prices again ... Read the whole story

  • Allergan Advertises Way To Bypass The Gastric Bypass

    [Pharmaceutical] Allergan is using one of the industry's first direct-to-consumer TV campaigns for a surgical procedure to raise awareness of its Lap-Band System, a ... Read the whole story

  • Suzuki Select Puts Shine On Second-Hand Bikes

    [Automotive] American Suzuki is beginning a program for motorcycles that is a staple of used-car marketing. Introducing the certified, pre-owned Suzuki motorcycle. Read the whole story

  • Online Ad Spending Hits $4.2 Billion For Quarter

    [Research] Online ad spending last quarter reached an estimated $4.2 billion--up 33 percent from last year, according to a report from the Interactive Advertising ... Read the whole story