[Fast Food] McDonald's CMO William Lamar says the chain's use of third-party licensed characters "certainly will evolve" as part of the new Children's Food … Read the whole story

[Food & Beverage] Ten of the largest food and beverage advertisers agreed to participate in a voluntary initiative designed to strengthen self-regulation amid growing … Read the whole story

[Retail] It may turn out to be a good holiday for retailers, but it won't be an easy one. Wal-Mart cut toy prices again … Read the whole story

[Pharmaceutical] Allergan is using one of the industry's first direct-to-consumer TV campaigns for a surgical procedure to raise awareness of its Lap-Band System, a … Read the whole story

[Automotive] American Suzuki is beginning a program for motorcycles that is a staple of used-car marketing. Introducing the certified, pre-owned Suzuki motorcycle. Read the whole story

[Research] Online ad spending last quarter reached an estimated $4.2 billion--up 33 percent from last year, according to a report from the Interactive Advertising … Read the whole story