Marketing Daily
Friday, January 12, 2007
  • VW Brandmakers Bolt

    [Automotive] Two senior brand marketers for Volkswagen are leaving the company: Wolfgang Bernhard and Kerri Martin. Read the whole story

  • Coke Bottler Going Up Against Coke

    [Beverages] The second-largest Coke bottler is going national with a Cinnabon-branded coffee drink and will market it directly against Coke's own Godiva Belgian. It's … Read the whole story

  • Borders Partners With Gather.Com In Publishing Event

    [Promotion] Online social networking site struck a deal with Borders in which visitors to a co-branded community site will get the chance to … Read the whole story

  • Heinz Ekes Out Gain In Struggling Condiment Category

    [Food] Heinz was the only major marketer to register a sales increase in the stagnating condiment category, according to Packaged Facts. Read the whole story

  • GameStop Gets Ready For New WOW Launch

    [Retail] GameStop is planning midnight celebrations to celebrate the launch of "World of Warcraft: The Burning Crusade." Read the whole story