Marketing Daily
Tuesday, January 16, 2007
  • Dove 'Pro-Age' Will Woo Menopausal Women

    [HBA] Continuing to build on its most successful franchise, Unilever next month plans to launch a "Pro-Age" line of Dove branded personal care products ... Read the whole story

  • Coke's Kopp: I Got Entrepreneurial Bug

    [People] The departure of Coca-Cola's highest-profile interactive marketing executive to join WebTrends as CMO should not be interpreted as anything but a personal opportunity ... Read the whole story

  • U.S. Weighs Allergy Warnings On Wine Labels

    [Regulation] Pity the poor winemaker. The government prohibits marketing any positive health benefits from wine consumption, but is proposing another labeling mandate--this time an ... Read the whole story

  • What Marketers Should Know About Second Life

    [Trends] Brand marketers who choose to dabble in Second Life or other community-driven online worlds need to commit more than a launch budget to ... Read the whole story

  • Sights Shifting To Shanghai Auto Show

    [Automotive] China's unmistakable influence on the global auto industry is extending far beyond its role as a manufacturer of cheap auto parts. Read the whole story

  • Hannaford, Sesame Street Join In Fruit Promo

    [Food] Sesame Workshop has partnered with Hannaford Supermarkets to get kids to eat their fruits. The Apple of the Month program ties the characters ... Read the whole story