[HBA] Continuing to build on its most successful franchise, Unilever next month plans to launch a "Pro-Age" line of Dove branded personal care products … Read the whole story
[People] The departure of Coca-Cola's highest-profile interactive marketing executive to join WebTrends as CMO should not be interpreted as anything but a personal opportunity … Read the whole story
[Regulation] Pity the poor winemaker. The government prohibits marketing any positive health benefits from wine consumption, but is proposing another labeling mandate--this time an … Read the whole story
[Trends] Brand marketers who choose to dabble in Second Life or other community-driven online worlds need to commit more than a launch budget to … Read the whole story
[Automotive] China's unmistakable influence on the global auto industry is extending far beyond its role as a manufacturer of cheap auto parts. Read the whole story
[Food] Sesame Workshop has partnered with Hannaford Supermarkets to get kids to eat their fruits. The Apple of the Month program ties the characters … Read the whole story