[Automotive] Specific Media is partnering with Team Detroit to drive efficiency in online ad dollars. Say CEO Tim Vanderhook, "A lot of marketers now … Read the whole story
[Entertainment] The network has aggressively used non-traditional tactics to create buzz and drive viewership around the launch of new programs. "It's paying off very … Read the whole story
[Beauty] The study comes out as P&G;'s Pantene, the market leader in shampoo, launches a brand redesign effort with new ads due out later … Read the whole story
[Beverages] The beverage giant looks for films that generate a lot of buzz and film companies it can work with to create programs its … Read the whole story
[Packaged Goods] The company says it made the changes to "meet the changing needs of our larger, more diverse, faster-paced global business." Since 2000, … Read the whole story
[Perception] The "2007 Most Desirable Undergraduate Employers" study details the factors shaping undergrads' perceptions of potential future employers. Though it doesn't draw connections with … Read the whole story