[Automotive] "What we like about it is [that] it's much more immersive in terms of content. Porsche is able to benefit from production that … Read the whole story
[Beverages] Steve Johnson, who handles marketing for Vermont Spirits, says of future marketing: "Our plans haven't changed so much as they are now more … Read the whole story
[Research] The survey examines the mindset of different life stages as each relates to acquiring and managing debt. It also distinguishes different levels of … Read the whole story
[Beauty] The new cosmetics line is expected to launch in 2008, and while the company is describing it only as "girl savvy," it will … Read the whole story
[Spirits] "The copy is just 'Pure Russian'--we don't need a lot of pretense around our message; we feel strong with what we have," the … Read the whole story
[Research] Nearly three out of four respondents prefer receiving new-product announcements via mail from companies they're already in contact with, versus just 18% for … Read the whole story