[Telecommunications] The agreement comes a month after Alltel, whose "My Circle" campaign kicked off the must-have "faves" calling plan trend among all carriers, was … Read the whole story

[Financial Services] Baseball is an attractive destination for the company's marketing dollars for a lot of reasons, not least of which is the length … Read the whole story

[Retail] Says 7-Eleven, "Many brands have product placement in a movie, but we were intrigued with the idea of bringing fiction to life - … Read the whole story

[Retail] Cole Haan is the latest retailer to jump into the luxury sunglasses market, announcing that it would unveil a line of shades priced … Read the whole story

[Branding] The effort, via Pittsburgh-based Blattner, Brunner, focuses on Zippo owners and the kinds of stories that have been associated with the lighter for … Read the whole story

[Research] According to the physiological testing, total excitement levels for radio ads were equal to TV ads. Of 16 radio ads, four actually scored … Read the whole story