Marketing Daily
Tuesday, July 3, 2007
  • Mitsubishi Unit Eyes Touchdown With Expanded AFL Sponsorship

    [Automotive] The Cypress, Calif., U.S. sales arm of the Japanese automaker has a sponsorship deal with the Chicago-based league that includes Mitsubishi-branded helmet and … Read the whole story

  • Golfer Furyk, Johnnie Walker Link Up For Promotion, Sweepstakes

    [Beverages] The three-year agreement will put the Scotch brand's striding-man logo on the back of Jim Furyk's golf shirt, and a sweepstakes will provide … Read the whole story

  • Taco Bell Out With Unique Spot For New Taquitos

    [Restaurants] Draftfcb created the spot in Kiswahili, a language spoken by 50 million East and Central Africans. It features elite marathon runners who, mid-race, … Read the whole story

  • Marketers Offered Online Look At Mom-Think

    [Research] While community-focused sites from iVillage to Moms Online have positioned themselves as a market research tool for years, the new network from San … Read the whole story