Marketing Daily
Friday, July 6, 2007
  • Chevy Highlights Earth-Friendliness In New Campaign

    [Automotive] The effort is both a concession to Toyota's success with its Prius car, which has become the de facto poster-car for environmental cognizance, … Read the whole story

  • Concerted Efforts For 'Live Earth' Rest On Marketers' Backing

    [Environment] The 24-hour concert across seven continents is expected to reach as many as two billion people with shows by more than 100 well-known … Read the whole story

  • Diageo: If One Brand Ambassador Works, Why Not Ten?

    [Beverages] By throwing young people together for an extended period of time in exotic destinations, the Smirnoff campaign adds serious dashes of reality show … Read the whole story

  • 'Look Who's In Hanes Undies: Cuba Gooding, Michael Jordan

    [Retail] The campaign will begin on Monday and will also air the next night during the Major League Baseball All-Star Game. Highlighting the Hanes … Read the whole story

  • MasterCard Steps Up To Plate In MLB Promotion

    [Financial Services] The most recent Priceless ad, "Living Your Dream," is about the joys of being a baseball fan and references the promotion at … Read the whole story