Marketing Daily
Wednesday, July 11, 2007
  • Subaru Midwifes Legend Rebirth In Multi-Part Campaign

    [Automotive] The company's director of advertising says the point is to celebrate the Japanese heritage of the WRX, and, by extension, of all things … Read the whole story

  • Study Compares Short, Long Of Branding Strategies

    [Research] The year-long project focuses on the delicate balance consumer packaged goods manufacturers must strike when choosing whether to run promotions, which can yield … Read the whole story

  • Herbal Essence Snags 2007 ReBrand 100 Global Award

    [Beauty] P&G; faces no small challenges with Herbal Essences, part of its 2001 acquisition of Clairol. The brand experienced its heyday in the '70s, … Read the whole story

  • Home Depot, Sears Sales Reports For June Lower The Bar

    [Retail] "We are disappointed with our recent performance," said Sears in its announcement. "Although we believe our business has suffered from many of the … Read the whole story

  • Diageo Launches Grassroots Phase of Captain Morgan Effort

    [Spirits] The summer campaign asks consumers to pose in the rakish manner of the brand icon, based loosely on Captain Henry Morgan, benighted governor … Read the whole story

  • Still In Consumer Feedback Mode, Dell Launches New Brand

    [Technology] While Dell hasn't placed much focus on marketing or branding since Michael Dell returned to office, IdeaStorm has given the company free marketing … Read the whole story