Marketing Daily
Thursday, July 12, 2007
  • Honda's Acura In Race To Boost Rep As Performance Luxury

    [Automotive] "That kind of message and positioning appeal to that 18-to-35-year-old guy into motor sports," says an auto industry consultant. "That I can get … Read the whole story

  • Clearasil Breaks Out With 'Confidence-Causing' Campaign

    [Beauty] The teen acne-fighting category is trending away from promoting zit-zapping benefits and toward benefits that come from regular product use. Clearasil is taking … Read the whole story

  • Might Blackberry Best iPhone?

    A dedicated smart phone with dedicated WiFi may be the all-in-one device BlackBerry addicts (the CrackBerry set) have been waiting for and may just … Read the whole story

  • J.D. Power Ranks Hummer Site Most User-Friendly

    [Automotive] In 2001, per the consultancy, the best auto site scored 700, versus Hummer's 870 today. Says Power's Steve Witten, "When I first started … Read the whole story

  • Study: Mature Market Drives Multi-Channel Retention Efforts

    [Beauty] Faced with a challenging, mature market, beauty retailers are beefing up enticements like customer loyalty programs in an effort to retain customers and … Read the whole story

  • General Mills To Sponsor Nicholson Movies On AMC

    [Food] The sponsorship of the "Hollywood Icon" programming covers July and will be used to promote the Honey Nut Cheerios brand and target the … Read the whole story