Marketing Daily
Tuesday, July 17, 2007
  • P&G To Market Water Kit Used In Developing Nations To Americans

    [Packaged Goods] Since 2003, P&G; has provided the powdered water clarifier and disinfectant to humanitarian groups working in the developing world as part of … Read the whole story

  • IHOP CEO To Apply 'Brand Focus' To Applebee's

    [Restaurants] Julia Stewart, who presided over a three-year growth period for Applebee's at the turn of the millennium, expects to apply the strategies she … Read the whole story

  • Making Value In Agency Relationships Actionable

    Our industry searches for a more disciplined approach to ROMI, linked to agency compensation to improve value for money in that relationship, but it … Read the whole story

  • Survey: Pharma's DTC Marketing Embraces Web

    [Pharmaceuticals] According to an annual survey, pharma companies in 2007 will increase their spending on online activities, such as web sites, search engine marketing, … Read the whole story

  • Mattel Earnings Up, But It's Tough For U.S. Dolls

    [Retail] Bratz, the flirty teen doll line sold by rival MGA Entertainment, has been pressuring Barbie's sales around the world. For the quarter, Mattel's … Read the whole story

  • Presidential Candidate Brands Sell Better Offline Than On

    [Politics] A study released Monday from research firms Nucleus Research and KnowledgeStorm show 72% of the 383 survey participants report traditional media, such as … Read the whole story