Marketing Daily
Monday, April 28, 2008
  • AT&T Goes After Digital Music Lovers Where They Live--Online

    [Telecom] The fundamental strategy to connect with consumers though music emphasizes AT&T;'s ability to link one person to another through technology. "It's that simple," … Read the whole story

  • Top 10 QSR Brands

    BrandIndex last week measured quick-service restaurant brands based on customer satisfaction. Here how they stand: 1 Subway 2 Wendy's 3 Burger King 4 Taco … Read the whole story

  • New Subaru Campaign Takes Aim With Cupid's Arrow

    [Automotive] The new marketing campaign is intended to target consumers in three different stages of car buying: the heart, the head and the wallet. … Read the whole story

  • Consumer-Generated Heinz Ad To Air On Cable, At Six Flags

    [Food] The spot shows restaurant diners grabbing bottles of Heinz Ketchup off nearby carts and tables and hugging them close. When one couple sits … Read the whole story

  • Generics Market Heats Up As Patents Keep Expiring

    [Pharma] "Certainly brand companies are spending a lot of money promoting their medicines," says Andrea Hofelich, a representative of the Generic Pharmaceutical Association. "We … Read the whole story

  • As FTC Revisits 'Green' Definitions, Some Predict A Crackdown

    [Retail] Clearly, consumers are confused. A recent study found that almost half think that "green" products are actually beneficial for the earth, while a … Read the whole story