MediaPost Publications - Marketing Daily 09/04/2008

AUTOMOTIVE
Auto Sales Drag, But Incentives Promise Boost
by Karl Greenberg
Chrysler and General Motors are seeing a silver lining in incentive programs that both companies launched to move 2008 inventory. General Motors is extending … Read the whole story
COMMENTARY
Maximize The Benefit Of Your Marketing Programs
by Avinoam Nowogrodski
The next generation of project systems provides a significant advantage for marketing organizations by completing their programs and campaigns on time and within budget, … Read the whole story

PACKAGED GOODS
P&G To Launch New Gisele Bundchen Campaign
by Sarah Mahoney
The ads are timed to be part of the brand's 100th anniversary in 2009, and the company hopes the supermodel's appeal will build on … Read the whole story
TELECOM
Alltel Dangles Barry Sanders At Tailgate Parties
by Laurie Sullivan
Alltel plans to use existing television spots to promote the sweepstakes scheduled to run on sports-related media channels. Beginning this week, consumers will see … Read the whole story
SPORTS
This Year, The NHL Addresses Season's Anticipation
by Karl Greenberg
"It's a celebration of the game," say Brian Jennings, executive vice president of consumer products and retail operations for the N.Y.-based NHL. "It's how … Read the whole story
FOOD
Missing Behavioral Link Leads to Health, Wellness Misfires
by Karlene Lukovitz
"The ground is littered with high-profile efforts that have, to be kind, underperformed - McDonald's salads, Aquafina Essentials and Atkins Bars, to name a … Read the whole story
RETAIL
Target Plans 'Bullseye Bodegas' For New York
by Sarah Mahoney
On the heels of New York's Mercedes-Benz Fashion Week, the Minneapolis-based retailer says it will offer the "trendiest and most affordable products from its … Read the whole story