Marketing Daily
Tuesday, September 9, 2008
  • RESTAURANTS
    McDonald's Steps Aside In Reaching Out To Teens
    by Karl Greenberg

    Throughout an alternate reality effort called "The Lost Ring," the McDonald's brand was all but absent--an approach that Kim Lloyd says is emblematic of … Read the whole story

  • Who's Into Cars?
    by

    The Top 10 cities in which adults agree that "I consider myself to be an automobile enthusiast": 1. Miami/ Ft. Lauderdale, Fla. 2. Harlingen/ … Read the whole story

  • ELECTRONICS
    Sony Targets Sports Fans In New 'HDNA' Effort
    by Aaron Baar

    With its sports figure-heavy cast and a heavy rotation that includes NFL Football telecasts, the spots are squarely aimed at sports fans to take … Read the whole story

  • RETAIL
    Study: Boomers, Not Gen Y, Biggest Green Shoppers
    by Sarah Mahoney

    For marketers to continue to be successful with earth-friendly claims, says ICOM's Peter Meyers, especially with the economic slowdown, "they're going to have to … Read the whole story

  • RESEARCH
    Consumers Cut Back On Health, Food--But Not TVs
    by Karlene Lukovitz

    "The overwhelming reaction is to pare down, to simplify"--an intensification of BrainReserve's "cashing out" cultural trend, trend guru Faith Popcorn says. "Price increases have … Read the whole story

  • RESEARCH
    Marketers Approach New Media With Caution
    by Laurie Sullivan

    An understanding of the target market, and not arbitrarily choosing an emerging media and accompanying technology, will determine the correct strategy to reach consumers. … Read the whole story

  • MEDIA
    PMA Summit: MySpace Is Out; Facebook Is In
    by Karl Greenberg

    One senior Web analyst said social media sites are serving as replacements for personal Web sites. "But," he added, "there has not been a … Read the whole story