Marketing Daily
Friday, September 12, 2008
  • P&G Eschews TV In Oral-B Pulsonic Intro

    The campaign will include digital advertising, public relations, unique, targeted print and in-store displays. "We wanted to let the design of the toothbrush really … Read the whole story

  • Profile Of The Tailgaiting Griller

    33% hope to tailgate during football season 29% hope to do "some" tailgating in the next 12 months, down from 37% a year ago … Read the whole story

  • Macy's Rolling Out Itty-Bitty Bloomie's

    "Bloomingdale's has put a lot of work into making sure they know who their target market is, and now, they're refining that even further," … Read the whole story

  • Wireless Growth Prompts New Cashless Payment Trial

    Texas Instruments is testing cashless payments with credit card companies wherein consumers affix a branded one-square-inch sticker to their cell phones. Says Julie England, … Read the whole story

  • Chrysler's Press Sees Independence In Loan Guarantee

    "We are worried about dependence on foreign oil. But if you fast-forward 15 years, where will [fuel-cell] batteries come from? Right now, the major … Read the whole story

  • Campbell's Logs Solid Fiscal '08, Despite Rising Input Costs

    One research analysts says: "Campbell's is a strong food company that's ahead of the curve compared to its counterparts. They have a very diverse … Read the whole story

  • JCPenney Chimes In With Disney On 'High School Musical 3'

    The promotion, linking it to one of the most lucrative tween marketing franchises ever, is the latest effort in Penney's ongoing campaign to win … Read the whole story