The campaign will include digital advertising, public relations, unique, targeted print and in-store displays. "We wanted to let the design of the toothbrush really … Read the whole story
33% hope to tailgate during football season 29% hope to do "some" tailgating in the next 12 months, down from 37% a year ago … Read the whole story
"Bloomingdale's has put a lot of work into making sure they know who their target market is, and now, they're refining that even further," … Read the whole story
Texas Instruments is testing cashless payments with credit card companies wherein consumers affix a branded one-square-inch sticker to their cell phones. Says Julie England, … Read the whole story
"We are worried about dependence on foreign oil. But if you fast-forward 15 years, where will [fuel-cell] batteries come from? Right now, the major … Read the whole story
One research analysts says: "Campbell's is a strong food company that's ahead of the curve compared to its counterparts. They have a very diverse … Read the whole story
The promotion, linking it to one of the most lucrative tween marketing franchises ever, is the latest effort in Penney's ongoing campaign to win … Read the whole story