Marketing Daily
Tuesday, September 30, 2008
  • Consumers: Banks Are Bad, But My Bank Is Good

    "This is the financial version of the Tylenol poisonings," says BrandKeys' Robert Passikoff. "The trust is going to come from the ways companies like ... Read the whole story

  • Get Radical -- Radically Customer-Centric, That Is

    One strategic approach is the adoption of radically customer-centric marketing -- allocating significant resources toward developing the deepest possible understanding of customers' roles, responsibilities, ... Read the whole story

  • Lack Of Credit Hurting Dealers Who Can't Lend To Buyers

    Edmunds' Jesse Toprak says consumers are also holding off. "The indirect impact is psychological, where consumers--even those with the ability to purchase--are postponing because ... Read the whole story

  • Cisco Bows 'Digital Cribs' To Showcase Networks

    Cisco's Ken Wirt calls the Digital Cribs marketing promotion "aspirational"--an outreach to show how people who are passionate about technology use networking and electronic ... Read the whole story

  • Ailing Circuit City Posts Loss, Plans New Campaign

    The retailer says it intends to focus on enhancing customers' shopping experience, improve its in-stock position on key items and advertised products, upgrade its ... Read the whole story

  • Stores' Brand Identity Is In The Bag!

    "For Walmart's identity, these bags make perfect sense--they are a great value, and they fit right in with the store's image of not wasting ... Read the whole story

  • Honda Inks Exclusive Deal With 'High School Musical 3'

    "We started with Disney a few years ago when we became a partner of Disney Land," says Honda's Tom Peyton. "That gave us inroads ... Read the whole story