Gen Y buyers are usually first-time car buyers and are therefore sensitive to issues of trust. And, says Strategic Vision, they are also more … Read the whole story
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Many brands may be interested in purchasing the right to be on these cups for market research. I would think Huggies and Pampers would … Read the whole story
So much for that old theory that lipstick is absolutely recession-proof: Avon Products says its sales slipped 3% in North America in the third … Read the whole story
Three months after winning the North American creative account, JWT has launched a new campaign for the top-selling tequila brand. Called "Live Notoriously Well," … Read the whole story
It works so well, says brand guru Laura Reis, president of Ries & Ries Focusing Consultants, because "Obama is such a strong and powerful … Read the whole story
TV spots, which the company says will take advantage of the three weekends leading up to Thanksgiving, showcase the store's private brands, with the … Read the whole story
The "Greatest Innovation Contest" invites girls to send in photos with captions describing "the life-changing innovation that you can't live without." One winner will … Read the whole story
NBC Universal's Bravo network has inked a deal bringing a top-line sponsor to its veteran "Inside the Actors Studio" for the first time. Even … Read the whole story