Marketing Daily
Monday, January 5, 2009
  • REGULATION
    Marketers Cast Wary Eye On Regulatory Agenda
    by Karl Greenberg

    With a new administration, a substantially new Congress and an array of crises that President-elect Barack Obama will have inherited from the soon-to-be-ex, the … Read the whole story

  • Consumer Value Perception
    by

    RetailerDec. 29Dec.4 Target 59.29 49.89 Amazon 49.78 45.34 Wal-Mart 46.72 39.06 Best Buy 42.32 39.48 JC Penney 39.52 38.19 Old Navy 38.69 42.54 EBay … Read the whole story

  • COMMENTARY
    Sales May Be Lost In Translation
    by Jiri Stejskal

    Translation blunders have long been a source of amusement to consumer targets overseas. While these mistakes often make consumers giggle or blush, they are … Read the whole story

  • RETAIL
    Department-Store Decline: It's Not The Economy
    by Sarah Mahoney

    "Instead of panicking, overreacting and spending so much money trying to change the timing of when people shop, retailers just need to focus on … Read the whole story

  • PHARMA
    OTC Sleep Aids Poised For Long-Term Growth
    by Aaron Baar

    Marketing will likely take more "non-traditional" approaches, led by heavy Internet marketing. "There are so many exciting alternative options in an age of evolving … Read the whole story

  • RESEARCH
    Sales Followed Consumer Perception Of Retailers
    by

    Amazon, which already reported its best holiday sales ever, also ranked second all month in BrandIndex's rankings of what consumers think of the big … Read the whole story

  • STRATEGY
    Analysts To Brands: Stick To Your Knitting
    by Karl Greenberg

    "If you look back eight years ago, the iPod emerged after the economy last hit the skids; it was an example of an inventive … Read the whole story