Marketing Daily
Friday, January 9, 2009
  • Tecate Goes The Distance In New Boxing Match

    The company, which signed a multi-year deal with Golden Boy two years ago, says 62% of viewers of pro bouts are Hispanic. Since Monday, … Read the whole story

  • Who Drinks Regular Tea?

    Top 10 DMAs in which adults drank more than a cup of regular tea on an average day in the last six months: 1 … Read the whole story

  • Gupta's Too Brand-y To Be Surgeon General

    What we need is the family doctor, and not someone who plays one on TV. Someone with no brand identity at stake, free to … Read the whole story

  • December Sales Were Bleak; Experts Can See Bottom

    Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and … Read the whole story

  • Nestlé Pure Life Signs Fitness Guru Bob Greene

    A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to … Read the whole story

  • Cell South Links Sales Spike To Site Revamp

    The company's previous site was "difficult for customers to navigate," says Cellular South's Greg Latour, so the new site had to "make it easy … Read the whole story

  • Wyeth Ads Encourage: 'Say Yes To Advil'

    The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her … Read the whole story