The company, which signed a multi-year deal with Golden Boy two years ago, says 62% of viewers of pro bouts are Hispanic. Since Monday, … Read the whole story

Consumers have spent a few months realizing that the sky may not exactly be falling on them, says TNS Retail Forward's Frank Badillo, and … Read the whole story

A campaign, which will encompass print, broadcast and online, is being developed. Pure Life bottles will bear the Best Life Seal of Approval "to … Read the whole story

The company's previous site was "difficult for customers to navigate," says Cellular South's Greg Latour, so the new site had to "make it easy … Read the whole story

The effort, developed by New York-based Grey Group, features men and women pursuing their passions without pain: a mother spending time playing with her … Read the whole story