Marketing Daily
Wednesday, January 14, 2009
  • If Mood Wasn't Electric, The Cars Sure Were

    The array of electric concept cars notwithstanding, the pure-electric vehicle is still largely a work in progress. "The issues are limited range, long charge … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Welcome To The Brave New World Of 'Effect Design'

    Effect Design can create tremendous positive change. Today's consumers are happy to pay for it. The Effect Design process is built on this basic … Read the whole story

  • Moms Crack Whip On Household Spending

    To survive, retailers need to step up the value message they send to women shoppers, both in stores and in mass marketing efforts, especially … Read the whole story

  • Private-Label Credit Card Biz 'More Bleak Than Sunny'

    "Online shopping, rewards programs [and] improved customer service stimulating usage by under-targeted consumer groups can all contribute to growth," says Packaged Facts. "Issuers willing … Read the whole story

  • Senior Marketers: Research, Innovation Key In '09

    Meanwhile, while alternative energy and green marketing are still hot, senior marketers seem less preoccupied with global warming and health awareness as key issues--and … Read the whole story

  • Wellcraft Marine Leverages Allure Of The Sea

    In its first print advertising in five years, breaking this month, Wellcraft Marine Corp., Cadillac, Mich., celebrates the hardy men of the sea, and … Read the whole story

  • KGB Launches 'Secret Agents' Info Campaign

    "The first two spots are primarily brand-building," says Dean Harris, KGB's chief marketing officer. "But the spots you'll start seeing will have a much … Read the whole story