Marketing Daily
Friday, January 16, 2009
  • Lexus To Bow Spot For Car That Launched Brand

    In the ad, Brian Berg completes a cityscape on the hood made of playing cards, then gets into the Lexus ES and fires it … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • It Is Not Easy Being Green

    Many brands have made great progress in their social responsibility but are hesitant about promoting their green claims, primarily out of fear of antagonizing … Read the whole story

  • Selling TVs, Service? Post-2/17 Should Be Interesting

    "The trend has already shown declines in [over-the-air] homes, and the [digital TV] transition is only going to speed up that trend," says Centris' … Read the whole story

  • Coke Faces Deception Charges On Vitaminwater

    "The notion that you can take a penny's worth of vitamins and mix them with a sugary drink and convert that to something healthful … Read the whole story

  • Retail Trade Group: Holiday Sales Fell 2.8%

    The carnage was at its worst in furniture and home furnishings stores, followed by clothing and accessories sales, and electronics and appliances. The only … Read the whole story

  • Togo's Offers $3.99 Daily Specials

    An earlier promotion, which was limited to one discounted-price sandwich each Wednesday, increased traffic and produced positive consumer feedback, but Togo's found that it … Read the whole story