Marketing Daily
Friday, January 16, 2009
  • AUTOMOTIVE
    Lexus To Bow Spot For Car That Launched Brand
    by Karl Greenberg

    In the ad, Brian Berg completes a cityscape on the hood made of playing cards, then gets into the Lexus ES and fires it … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    It Is Not Easy Being Green
    by Todd O'Donald

    Many brands have made great progress in their social responsibility but are hesitant about promoting their green claims, primarily out of fear of antagonizing … Read the whole story

  • ELECTRONICS
    Selling TVs, Service? Post-2/17 Should Be Interesting
    by Aaron Baar

    "The trend has already shown declines in [over-the-air] homes, and the [digital TV] transition is only going to speed up that trend," says Centris' … Read the whole story

  • BEVERAGES
    Coke Faces Deception Charges On Vitaminwater
    by Karl Greenberg

    "The notion that you can take a penny's worth of vitamins and mix them with a sugary drink and convert that to something healthful … Read the whole story

  • RETAIL
    Retail Trade Group: Holiday Sales Fell 2.8%
    by Sarah Mahoney

    The carnage was at its worst in furniture and home furnishings stores, followed by clothing and accessories sales, and electronics and appliances. The only … Read the whole story

  • RESTAURANTS
    Togo's Offers $3.99 Daily Specials
    by Karlene Lukovitz

    An earlier promotion, which was limited to one discounted-price sandwich each Wednesday, increased traffic and produced positive consumer feedback, but Togo's found that it … Read the whole story