Millward Brown says its evaluation calculates the dollar value of a single brand (so that Gap is valued as a separate entity from Old … Read the whole story
Top 10 DMAs in which live adults who bought lunch combinations/kits in the last six months: 1 Houston, Texas 2 Jackson, Miss. 3 Memphis, … Read the whole story
It is tempting to start slicing and dicing the spend now, even if we don't know how to precisely define waste in the marketing … Read the whole story
Edmunds.com says Toyota is hurting for a number of reasons, including the fact that the coastal import gold mine is turning to lead, especially … Read the whole story
The winner of the contest -- who will be selected online at Bollystar2009.com by Bollywood fans around the world -- will be given the … Read the whole story
While the spikes in input costs that drove food manufacturing costs and retail prices up sharply last year have subsided, food-price inflation remains a … Read the whole story
One out-of-home execution features the headline: "Keep your tongue guessing," while another defines the Tanqueray & Tonic as: "A Many Splendored Thing and Tonic." … Read the whole story